Networking With LinkedIn Two-hour workshop

800 Park Offices Drive,Durham NC 27709

18 November, 2022

Description

Networking with LinkedIn Two-Hour Workshop Objectives Part 1: Profile Optimization, digital workbook included Profile optimization: Make your profile stand out to attract visibility, including use of key words to describe your expertise and authentic self as well as securing your LinkedIn URLMarketing and promotion: Learn how and where to use LinkedIn to target market and promote your company by adding key words and strategic placement, posting and use of hashtags to gain visibility of future clientsAbout section: Write a LinkedIn summary that will make others want to connect and do business with youDashboard: Learn to translate views of your profile, posts, and search appearances for business opportunitiesFeatured section: Learn how to use photos, videos, posts and documents to tell your storySkills and Endorsements: Learn how to add skills and endorsements that increase your credibilityContact Information: Learn how to effectively use the contact information field to build key words into your profile for recognition on LinkedIn and with those searching for potential business opportunitiesCompany page: Create a company page to brand, market, and promote your business Part 2: Turning Connections into Clients, digital workbook included Connection request and acceptance: Learn to write a request to connect and accept a request to connect Search filter utilization: Find and connect with key business prospects by using my 3-step systemSearch filter target marketing: Learn to search by location, company, and profession to connect with clientsSearch filter industry marketing: Learn to search by the industry with whom you are trying to do business Recommendations: Learn when to ask for and give a recommendation and how to do soSkills and Endorsements: Learn how to get the appointment and get the client through strategic messaging and adding the key words needed to get found on LinkedInGroup marketing: Market to professionals in groups on LinkedIn to increase your visibility and connectPosting: Make relevant posts and share your company information as well as video use to get your name out