2022 NCPRSA Strategic Communications & Marcom Conference

1101 Gorman Street,Raleigh NC 27606

18 November, 2022

Description

Please register by 5 p.m. on Thursday, November 3rd to Reserve Your Seat!Change can be unsettling and even downright scary. Our world and the environment in which we communicate are being rapidly transformed by a wide range of factors – and these changes affect our clients, employers and the publics they serve. As communicators, we are called to leverage our influence and expertise to help our clients and employers successfully navigate and adapt to society's rapid transformation. Transformation is the theme for the 2022 NCPRSA Strategic Communication & MarCom Conference, which is set for Friday, November 18, 2022 at the McKimmon Center in Raleigh. The conference will feature speakers and panel discussions designed to help both new and experienced communication professionals expand their skills and knowledge in the rapidly changing world of communication. Stay tuned for speaker announcements! ScheduleRegistration opens: 8 a.m.Coffee social: 8 – 9 a.m.General session: 9 – 9:50 a.m. -- Media PanelTim Boyum, Spectrum News 1 Political Anchor and host of Capital TonightAna Riviera, Reporter, ABC 11Sougata Mukherjee, Editor-in-Chief, Triangle Business JournalAdam Wagner, Climate Change & Environmental Reporter, The News & ObserverBreakouts: 10 – 10:50 a.m.1. Getting Started in PR. A panel of experienced practitioners will offer tips for younger practitioners getting started in the profession. Panelists: Halley White, Account Director, Eckel & Vaughan; Jenny Shields, Director of Public and Media Relations, Center for Community Self-Help, Ayana Hernandez, Interim Associate Vice Chancellor for Strategic Communications, Elizabeth City State University 2. Best Practices to Approach Your Rebranding. Whether you're considering a rebrand for a company, a non-profit, a product, a program, or anything of importance, one thing is true - it all starts with a core brand promise. In this presentation you will hear best practices for how a brand promise can be strategically communicated through brand development with illustrations of successful examples. Brandon Ives, CEO & Brand Strategist, Brasco /// 3. Getting Your APR. Tracy Lathan, APR, Account Supervisor, Eckel & Vaughan; Stephanie Llorente, APR, Owner, Prep Communications; Jennifer Suarez, current APR candidate. Breakouts: 11 – 11:50 a.m.1. The Power of the Why. How a well-defined and well-lived purpose can transform a company from the inside-out and have measurable impacts on reputation, culture and the business bottom line—and why PR people are uniquely poised to be the ultimate drivers. Christa Leupen, APR 2. TikTok Tutorial: Tapping into Trends and Creating Influence. French West Vaughan’s social media and influencer marketing experts will share tips and how-tos for tackling TikTok. They’ll cover why you may want to consider adding the platform to your marketing mix, content creation best practices, ways to leverage influencers, trending sounds and topics, and more. Megan French Calderone, Social Media and Influencer Marketing Director, and Tess Christensen, Social Media Coordinator for French West Vaughan 3. Prepare Your Client for the Hot Seat: Tips from a Newsroom Insider. Sharon Delaney McCloud, former broadcast news anchor and current Director of Corporate Communications, UNC Health Lunch: noon with Keynote Speaker Nikki Bracy, Social Media Manager for Pandora JewelryNikki Bracy is a seasoned integrated marketer who currently serves as the social media manager for Pandora Jewelry, North America. She specializes in building innovative and effective marketing strategies for brands of all types, sizes and phases (including both B2B and B2C) and has spent more than ten years developing and leading social strategies that deepen relationships with customers. She has handled marketing for a variety of well-known B2C businesses such as Pandora Jewelry, Food Lion, Men’s Wearhouse, Success Rice, and the American Diabetes Association as well as B2B businesses in accounting and consulting, commercial real estate, building products and transportation. Breakouts: 1 – 1:50 p.m.1. Personal Branding for Professional Success. In today’s society, it’s hard for an organization, a team, and/or an individual to get noticed and/or to stand out from the crowd. But you must if you want to get ahead. In fact, when it comes to selling yourself or a product or service, personal branding is your ticket to professional success. This interactive seminar will help you build and convey your personal professional brand, creating better professional relationships and a more successful client relationship pipeline. Dr. Holly Sullenger 2. 7 Digital Marketing Trends to Consider for 2023. The landscape is ever changing in the space of digital marketing. Google alone changes its algorithm over 500+ times per year. There are many digital channels, tactics, and approaches that could work for you. In this presentation we'll explore two key areas: 1) What questions should you be asking yourself as it relates to rethinking your organization's digital marketing; 2) What are the 7 key digital marketing trends that we believe will be unfolding further in 2023? Join us to learn more! Colin Bish, Director of Digital Services, Brasco /// 3. Growing from Communication Technician to Strategic Counselor. Looking to elevate your career in communications? This session is built around three concepts designed to take you from technician to strategic counselor. Join Dana Phelps, CEO of Clairemont Communications and award-winning PR professional, as she shares the concepts of knowcasing, morecasting and collabolighthing – three phrases Phelps has coined – to guide communications professionals who desire to grow from tactical execution to trusted counseling. Dana Phelps, CEO, Clairemont Communications General session: 2 – 2:50 p.m. Panel: Communicating Through DisruptionDoug Allred, APR, External Communications Manager, CONE Health Ayana D. Hernandez, Interim Associate Vice Chancellor for Strategic Communications, Elizabeth City State University Crystal Kimpson Roberts, Communications Specialist, Durham Public Schools Closing remarks: 2:50 – 3 p.m.LogisticsPre-registration is required to reserve your seat. Conference fees include lunch.Check-in opens at 8 a.m. and the first general session begins at 9 a.m. The conference will adjourn by 3:30 p.m. Conference SponsorsSilver SponsorsPioneer Specialties