How to Build an Irresistible Brand with Storytelling!

3350 Avenue of the Arts,Costa Mesa CA 92626

15 November, 2022

Description

Discover how to develop a strong brand with the incredible power of storytelling. AMA OC Chapter presents a dynamic panel of marketing leaders to offer new perspectives and stories to freshen your perspective on brand building through storytelling. The panel discussion will include perspectives and stories from experienced and seasoned brand builders. Guest speakers specialize in market assessments, branding, photography, videography, podcasting, public speaking, social media, content marketing, and audience engagement. This event is designed for all individuals looking to build or strengthen their company and personal brand and connect with marketing leaders. Complimentary hors d'oeuvres are included at this event. And added bonus; the first 25 people who register for the event can get a FREE copy of the book, Free PR by Cameron Herold and Adrian Salamunovic. SPEAKERS: Anne Oliver, Kennedy Phillips, Maris Lidaka, and Michele Moreno MODERATOR: Emily Singer WHEN: Tuesday, November 15, 2022 WHERE: Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel 3350 Avenue of the Arts Costa Mesa, CA 92626 LEARN MORE ABOUT OUR SPEAKERS & MODERATOR: ANNE OLIVER- Founder of House of M Beauty Anne’s skin care products have been seen on KTLA news, in The Hollywood Reporter, Vogue, Vanity Fair, People, Elite Daily, and more. Anne continues to be an inspiration story, more recently, since the launch of House of M Beauty this fall, Anne’s hero product, Saffron Miracle Serum, sold out 4 months of product in just 1 month of launching at Nordstrom.com. Learn about the story behind her brand. KENNEDY PHILLIPS Sound Designer/Editor of Spindle Horse and MelodyGun Group, Inc. Meet Award Winning Sound Designer & Podcaster, Kennedy Phillips, for "Have a distinct flavor" storytime. He'll share the paradox of planned incompetence that the branding tactic he uses to build confidence. Find out what makes his story so compelling, the driver behind Magus Elgar podcast and Clutch A Kobold Stor-ee Kickstarter success. He can help your podcast stand out in an ocean of stories, he knows just how to earn your audience. Kennedy has worked with companies such as DreamworksTV, and now he regularly produces audio dramas, develop podcasts with his trademark “Gale Dramatis” Magic! MARIS LIDAKA Filmmaker, Editor, and Founder of the Blended Future Project Maris is the founder of The Blended Future Project; a consultancy and content development company which works with individuals and brands to build content for the Mixed Generation with over 20 years experience as a filmmaker. He has collaborated with high-profile companies such as Disney, Warner Bros, and Verizon to create work in the digital space. These videos have garnered millions of views and includes a Streamy nomination for his work on the digital series Paper Tigers. Maris will elaborate on how you can create real authenticity in your content. He'll share what steps creators need to take in order to build a greater connection with their audience. MICHELE MORENO Communication Coach Executive & CEO of Executive Rising As an Executive Communication Coach & Public Speaking Coach, Michele will guide you, or your group, to create twice the impact with half the words — on camera or off. After graduating with honors from Stanford University, she went on to be a business writer for the highly influential Tom Peters and then on 2 best-selling books by Guy Kawasaki. Michele has become an expert in public speaking, camera presence and executive communication. After an epic freak-out on National TV (in front of millions), she learned from every Hollywood hard knock until she landed acting roles on hit shows like FX’s The Shield, ABC’s Boston Legal. She's spoken at 50+ events worldwide, facilitates training for mid-market and Fortune 500 companies and has 1:1 coached more than 100 leaders. MODERATOR EMILY SINGER - Senior Director, Brand and Communications at Drift Emily Singer is the Senior Director of Brand & Communications at Drift, the Conversation Cloud company. She has more than 10 years of experience in B2B technology marketing with a track record of helping enterprise software companies advance market leadership, create thought leadership, earn brand awareness, and start conversations with key audiences and influencers. Prior to Drift, she led the global communications team at Alteryx, where she played a critical role in scaling both the team and communications function to mirror post-IPO growth. Before Alteryx, Emily led account teams at Karbo Communications, a boutique technology PR and digital agency, supporting a diverse client roster, including Vendavo, Real-Time Innovations (RTI) and JotForm. Emily holds an MBA in executive leadership from University of Colorado and earned a dual B.S. degree in public relations and sociology from the University of Oregon. WHO IS THIS EVENT FOR? Anyone looking to convert customers who don't just buy your brand and product but the story behind the brandMarketing professionals / business owners / brands / podcast hosts / filmmakers / speakers / creatorsIndustries to list: marketing, personal brands, public speakers, branding, brand ambassadors, etc. WHY YOU SHOULD ATTEND? Learn how you can garner free PR/publicity by way of compelling storytelling.Increase sales and conversions of people who encounter your brand whether it's a podcast, film, ecommerce store, public speaking, software company, or marketing. Walk away with improved speaking skills - become clear, concise and compelling — on camera or off.Grab and keep the attention of investors, clients and stakeholders.Ensure your message is heard, remembered and acted upon.Learn how you can make yourself the brand. Get your podcast to stand out in an ocean of stories. Build a greater connection with your audience.Garner community support through storytelling.Grow your fan base. #AMAOC