When the brand was re-evaluated in 2014, many people worked to develop strong messaging that helped Northeast standout from competitors. Since then, the College has experienced extraordinary milestones: new leadership, new buildings, Aspen Top 10, pandemic recovery, new strategic plan and vision statements, and the upcoming 50th year anniversary in 2023. Growth and change provide Northeast with an exciting time to assess its brand identity.
This will be accomplished through interactive brand workshops that engage members of the College’s key audiences in conversation that will uncover perceptions and aspirations related to Northeast.
Discussion
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