November Luncheon

1050 6th Avenue,Des Moines IA 50314

10 November, 2022

Description

Presentation will tell story of history of legislation that now allows college student-athletes to partner with companies to leverage their NIL (Name/Image/Likeness) and explain ways that agencies and companies can add NIL to their tool-box going forward. Key Takeaways History of NIL in College SportsRapid impact of NIL on dynamic of College Sports and MarketingWays to utilize NIL in Iowa going forward. About our Speaker Brent Blum is the Executive Director of the We Will Collective and President of Cardinal and Gold Student Athletes, LLC, entities that work with Iowa State student-athletes to connect them with interested parties in using their name/image/likeness. Blum has worked in sports media for the last 15 years as well as non-profit fundraising for the last ten, most recently with the Iowa State Foundation. Since its founding this Summer, the We Will Collective and Cardinal and Gold have partnered with numerous non-profits and companies in central Iowa, leveraging the notoriety of Iowa State student-athletes in this new space in Marketing and Advertising.