Navigating Paid and Organic Search

50 Carlson Road,Rochester NY 14610

17 November, 2022

Description

AMA | Rochester's first event in the series will highlight paid and organic search and feature insights from two local experts. Cocktails start at 5:30 with presentations and Q&A at 6 PM on Thursday, November 17th. One free drink with each ticket purchased. Speakers: Valerie Alhart, Senior Director of Digital Marketing, The Bonadio Group, a top 50 national CPA firm, will bring a unique view of digital marketing from an in-house perspective. She will cover how to evaluate your paid and organic search needs as a business, how to best work with external agencies, and how to succinctly present to senior leadership. Peter Platt, President of Accountable Digital (one of the first 100 people certified in Google Ads…way back in 2004) will share best practices and case study examples of how to implement a cohesive paid and organic search strategy, how to set proper expectations and how to measure the impact search has on your business. He’ll also provide a brief look at Google Business pages and discuss how they can significantly impact your organic search efforts. If you are involved with digital marketing in any capacity, or simply want to expand your knowledge base, you won’t want to miss this event! Get your tickets today!