AMA Jax Lunch & Learn: Adventures in International Marketing

25 N Market St,Jacksonville FL 32202

03 November, 2022

Description

With a diverse population of more than 330 million people, the United States represents worthwhile opportunity to marketers around the world. Whether your company is based in Ouagadougou or Orlando, Jerusalem or Jacksonville, developing marketing programs that appeal to diverse international and domestic audiences requires unique perspectives. Join us for an engaging and informative lunch with Jeffrey Spear, President & Creative Director of Studio Spear (www.studiospear.com) as he shares his knowledge and experiences from more than 40 years in marketing for clients in far flung destinations including Ghana, Malawi, Georgia (the country), Guyana as well as a few better known places right here in America. During this illuminating session, participants will learn: What it takes to build a powerful brand.What it means to culturally align your brand (we all know local Jags fans have a culture of their own).How to create buyer-centric marketing programs.Anticipate challenges in an ever-changing competitive landscape (COVID-19 certainly changed the way we approach opportunities around the globe).Identify and implement tactics that best-serve your marketing objectives (anticipating the merits of digital, print, broadcast or other more direct approaches)Date: November 3rd from 11:30am - 1:00pm RSVP by Tuesday, November 1st. Advanced registration required to guarantee lunch. Walk-ins welcome, but lunch will not be guaranteed. ABOUT THE SPEAKER:Jeffrey Spear (President & Creative Director of Studio Spear) JEFFREY SPEAR is the President of Studio Spear, a boutique branding agency with clients on every continent except Antarctica. Working primarily with food and other lifestyle-oriented products and services, Spear's creative and strategic leadership accounts for the company's 40+ years of operation, numerous industry related awards and stellar reputation. As a global branding specialist, Spear wears many hats. In particular, he operates as creative director, marketing director, food writer, television presenter, educator, keynote speaker and cookbook author. He is fluent in industry dynamics, constantly staying abreast of emerging trends, buyer preferences, the competitive landscape, tools of the trade, and all of the important issues that impact and influence the way in which the world embraces food. In this capacity, Spear helps operators build and maintain powerful brands and brand experiences that are relevant, engaging and appealing. On a culinary note, Spear has culinary training from professional cooking schools in Australia and the United States and has produced three cookbooks "Yum: Tasty Recipes from Culinary Greats," "The First Coast Heritage Cookbook," and, most recently, "My Life in Gluttony: A Culinary Adventure." Jeffrey is also an accomplished trade journalist and food writer, providing stories and industry insights to publications including Plate and Seafood Source. Locally, Spear is a frequent contributor to Arbus Magazine, writing about his experiences at some of Jacksonville's most noteworthy restaurants. For more information about Jeffrey Spear and Studio Spear, please visit www.studiospear.com.