Spilling The Beans: Session one

401 Kenton Lands Road,Erlanger KY 41018

08 November, 2022

Description

The weight of 20 years of branding and marketing lessons are heavy on our mind and it’s time for us to spill the beans. In partnership with the Erlanger Business Council and KYDA Consulting, we are going to pour out a simplified yet detailed method of evaluating your “brand”. We will efficiently deliver an activity-based guide that will dent, shake, and reduce the cost of any canned brand. Our first session will review our guide that poses the questions we use in our signature Exploration, and we are adding in all the lessons we have learned from years of serving our clients. In the first session, we will review the following categories that determine your brand: • Audience • Standards and Art • Placements and Channels • Messaging and Written Word • Technology • Website • Social • Print • Follow-up and Evaluation The Erlanger Business Council will conduct our fun and lively 30-sec commercials and then grant KYDA Consulting time to review the purpose of the document. We will break for discussion of the topics in the document for our activity and gather together the following week for the follow-up activity to review the results. There are millions of possibilities and options for your brand and marketing communications. Learn how to strategically reduce your options to the right choice in a fun and interactive way.