Spilling The Beans: Session Two

401 Kenton Lands Road,Erlanger KY 41018

15 November, 2022

Description

We are gathering for session two of Spilling The Beans and it is time to get honest about our review of the control that it takes to maintain a brand. Our two sessions have been focused on putting everything on the table and helping our networking partners evaluate the shift and change in what a “brand” is. More is being asked of your brand every day. We hope to use the second session to draw attention to the results of your evaluation and we’d like to share some significant true stories that helped create this experience. In the second session, we will hear directly from the group on the outcomes of the following categories that determine your brand: • Audience • Standards and Art • Placements and Channels • Messaging and Written Word • Technology • Website • Social • Print • Follow-up and Evaluation The Erlanger Business Council will conduct our fun and lively 30-sec commercials and then grant KYDA Consulting time to review the documents purpose. We will break for discussion of the topics in the document for our activity and gather together the following week for the follow-up activity to review the results. There are millions of possibilities and options for your brand and marketing communications. Learn how to strategically reduce your options to the right choice in a fun and interactive way.