#IWannaDanceMovie Beauty Collection Launch Party

2607 Preston Road,Frisco TX 75034

01 December, 2022

Description

The JCPenney in Frisco, Texas is hosting an in-store event to celebrate the launch of Urban Hydration’s new beauty collection inspired by the upcoming film, I Wanna Dance with Somebody! The night will kick off with a hairstyling competition where JCPenney salon stylists will use the collection to re-create and showcase iconic looks from the film. Which look will be your favorite? We encourage you to vote on Urban Hydration’s IG Poll, which will go live during the competition. The celebration will continue with a dance party, hosted by one of Dallas’ most popular radio show hosts, DeDe McGuire from "Dede in The Morning", K104! The first 100 guests to arrive will have a chance to sample the limited-edition beauty line and take home some exclusive film merch. We hope to see you there! NOTE: This event is open to the public. If you plan to attend, we encourage you to register, but it is not required for entrance. Upon arrival at the Stonebriar Mall, guests may enter the event through any level entrance of the JCPenney store. Urban Hydration brand ambassadors will be there to greet you should you have any questions. About The Collection In celebration of the upcoming film, I Wanna Dance with Somebody, and the legacy of Whitney Houston, we’ve launched an exclusive collection of skin, body, hair, and hand cream products that will give you superstar worthy glow. For months, Urban Hydration has worked hard to design a unique collection that beautifully combines all her favorite scents into our natural ingredients and vibrant colors to accurately pay homage to the joy and love she shared with all of us. The collections were exclusively made by Urban Hydration and designed by Founder & CEO, Psyche Terry. We hope you enjoy it as much as we enjoyed making it! Check out the collection only at JCPenney stores and JCPenney.com and catch the film exclusively in theaters this December! About the Film I Wanna Dance with Somebody is a powerful and triumphant celebration of the incomparable Whitney Houston. Directed by Kasi Lemmons, written by Academy Award® nominee Anthony McCarten, produced by legendary music executive Clive Davis and starring BAFTA Award® winner Naomi Ackie, the film is a no-holds-barred portrait of the complex and multifaceted woman behind The Voice. From New Jersey choir girl to one of the best-selling and most awarded recording artists of all time, audiences are taken on an inspirational, poignant—and so emotional—journey through Houston’s trailblazing life and career, with show-stopping performances and a soundtrack of the icon’s most beloved hits as you’ve never heard them before. Don’t you wanna dance? ENTER OUR SWEEPSTAKES! Register for this event and follow the steps below for a chance to win a $2,500 Urban Hydration Gift Card or a $50 movie and dinner gift card! ✨Sign up for our sweepstakes list here ✨Follow @urbanhydration on Instagram ✨Tag a friend in the comments of this post and mention the name of your favorite item in the collection! Winners will be announced Monday, December 5th via IG, text, and email. #IWANNADANCEMOVIE NO PURCHASE NECESSARY. Open to residents of the 50 United States, the District of Columbia, Puerto Rico, and Canada who, as of November 1, 2022, are at least 18 years of age. Void where prohibited. Sweepstakes start 11/1/22 at 8 am CST and end Friday, 12/2/22 at 8 pm CST. The winner will be notified via direct message and email by 12/5/22. This giveaway is not sponsored or endorsed by Instagram or Facebook. Non- transferable. Sponsored by UI GLOBAL BRANDS/URBAN HYDRATION. For full set of rules, please visit www.urbanhydration.com