Social Media Lessons, A "Fireside" Chat with Heather Brinckerhoff

122 East Main Street,Lakeland FL 33801

16 November, 2022

Description

Join your fellow FPRA members as Heather Brinckerhoff, with QVC, shares her top social media lessons during a fireside chat. Heather will share her social media journey, which includes working for Chip and Joanna Gaines' Magnolia brand, Disney Parks, and more. She will offer insights on how to structure communications teams and tips for managing team workflow. Heather will also discuss which social platforms to prioritize, her favorite social media measurement tools, and ways you can grow your audience. We will also have time for questions, so come ready to pick Heather's brain. About Heather Brinckerhoff Heather joined QVC as the head of social media marketing in 2021. Prior to QVC, she served as Director of Social Media for Chip and Joanna Gaines’ brand, Magnolia, and has more than ten years of experience managing Social Media for brands like Disney Parks, PlayStation, and LEGOLAND. Heather is passionate about innovative content that not only moves consumers to purchase, but brings them joy and builds brand loyalty. She’s created successful and engaging social media strategies and campaigns to support several theme park and resort grand openings, events, product launches, premieres and more. A passion for people, innovative content and servant leadership drives Heather to form lasting relationships, create personality for brands through storytelling and shake up traditional PR.