Immersive Bermuda Truck Activation

105,800 Boylston Street,Boston MA 02199

30 October, 2022

Description

Have you ever dived into Bermuda’s clear, blue waters; moved to the beat with a Gombey dancer, or attended a late-night beach party? This weekend, Bostonians will have the opportunity to experience a sliver of all the mystery and adventure that Bermuda has to offer. There will be an immersive digital experience, known as the “Lost Yet Found Glass Truck” where visitors get to experience the lively sights and sounds of Bermuda. 10/28 – Seaport (85 Northern Ave.) from noon to 8 pm 10/29 – Seaport (85 Northern Ave.) from noon to 8 pm 10/30 – Prudential Center (Next to the Boylston Street Entrance, near Eataly) from noon to 8 pm Visitors will have a chance to win a FREE trip to Bermuda. The activation is part of the Bermuda Tourism Authority (BTA)’s latest tourism campaign Lost Yet Found, which was led by branding company Proverb Agency. The new campaign re-imagines the island no longer through the lens of the tourist, but through the perspective of Bermudians and how they perceive the island and themselves.