Our final Third Thursday networking event of the year sends us to Fitchburg

915 South Street,Fitchburg MA 01420

17 November, 2022

Description

Technology today offers nearly limitless choices for consumers today. But what has technology done for choice research methods such as conjoint? Join us on November 17th, from 5-6:30pm for a Happy Hour of insightful discussion and networking with research colleagues, hosted and sponsored by Research Results. Steve Cohen, recent recipient of the Quirks Award for lifetime achievement, will share his expertise and lead an informative discussion on conjoint analyses and the impact of technology on this important and popular methodology. There will be time for networking both before and after the speaker topic. Refreshments will be served. Please join us for our last regional professional networking event of the year! While this event is free, space is limited, so please click below to register. Register for this free event here: https://researchresults.eventbrite.com A special thanks to our event sponsor, Research Results, and our annual sponsors: Dynata, Applied Marketing Science, and DRI Speaker Bio: Steve Cohen is Partner and co-Founder of in4mation insights, a marketing research, analytics, and technology firm in Needham, Massachusetts. During his 35+ year career, Steve was responsible for several firsts. He was the first practitioner to use Choice-based Conjoint, ten years before Sawtooth Software's CBC product. He is co-author of the first paper in the academic marketing literature on Latent Class CBC. In 2001, he co-authored a journal article that introduced Menu-based Conjoint. And he has won four awards for his work in introducing MaxDiff to the marketing research community in 2000. For these and other accomplishments, in 2011 the American Marketing Association gave Steve the Parlin Award, which is a prestigious national honor recognizing the lifetime contributions of outstanding academics and practitioners.