Email: Marketing Strategies That Work
In this session, you'll learn:
Why email is a key component of your marketing effortsHow to create a business strategy for your communicationHow to determine the frequency and content types your audience needs to see.How to create message-driven content that is appropriate for your business and engaging for your audience.A primer on automations and trigger-driven auto responses.About Tom: Tom started his business The Customer Point of View in 2019 to provide the business communication services that he had developed over the course of his broad career. As a four-time business starter, he's been deeply involved in the relationship between sales and marketing forever. Figuring out Who's it For and What's it For has been the cornerstone to his approach to all of his efforts. From beginnings in energy-saving equipment to various consumer product categories to biopharma laboratory services, he's put his touch on many various enterprises and small businesses. Tom is the author of Beyond Your Successful Startup: Building a Business.
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