What Does It Mean to Be a Volunteer?The University of Tennessee, Knoxville's brand is defined by its Volunteer persona.
Associate Vice Chancellor Jacob Rudolph will discuss the university's brand message strategy and how alignment across the institution helps campus communicators craft messages that deepen awareness, change perceptions, and move our audiences from feelings to actions.
Rudolph is the University of Tennessee, Knoxville's associate vice chancellor for communications and marketing. He leads marketing planning and strategic initiatives to advance the reputation of the university.
A proud UT alumnus, Rudolph graduated from the College of Communication and Information in 2000, received a film degree from UNC Wilmington, and earned his master's degree from Appalachian State University.
Cost:
$25 members & guests/$15 students
Time:
Networking begins at 11:30 a.m. followed by lunch and presentation from Noon-1 p.m.
Discussion
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