Open Letter to Bookers, Promoters & Music Venue Managers

Boston MA

Description

Open Letter to Bookers, Promoters & Music Venue Managers To qualify my comments, I’ll explain, we play in a fairly successful band, based in Boston, we tour, have CDs and radio play. We’ve played most of the clubs and venues in the area and would like to offer these salient comments to the Bookers, Promoters and Music Venue Managers in New England. If (and you should) have website and facebook events calendars – for Pete’s sake keep them accurate and updated. If your bar staff employees answer the phone and don’t know who is playing, put an up-to-date calendar by the phone. If your employees can’t explain who books your venue, how to contact them and/or when and how they can be reached – you are failing. If your venue doesn’t have a decent crowd on a Saturday night, regardless of who is playing, you are failing as a business. If it takes an hour to get food delivered at your venue - or ten minutes to order a drink, you are failing. If artists send you flyers, put them up somewhere. Have a calendar of events clearly visible in and/or outside your venue. If facebook music events offer you to co-host – accept the role. When booking multiple artists, organize and explain the roster, timing and sequence to all acts. If you provide a sound engineer, make sure they a) know how to engineer with your equipment, and b) arrive on time. Don’t bother to administer 1099 if you don’t pay $600 + - it’s insulting. If you only book with National Agencies, list them. We’re not psychic. Do use the following tools consistently and imaginatively: facebook, instagram, twitter, bandsintown, bandmix, your website, email (press, radio and regulars), list your events in local calendars. If you are not marketing your venue – you are failing. Don’t cry about lack of attendance if you don't promote and manage your venue accurately and effectively.