Why Brand Strategy Matters | Success Seminar

342 N Queen St Rear,Lancaster PA 17603

19 October, 2022

Description

Branding matters. Your brand is the way your customer perceives you. It can be overwhelming when you think about all that goes into your customer experience... logo, website, social media, how you answer the phone, in person interactions with your company. So, how do you build a strong brand? You need a plan, one that's strategic and well thought out. Meet Dana Robertson of Pennant Creatives. Dana, the expert on the power of a great brand strategy, will show you how. You'll learn about the main components of a values-based brand strategy, the secret sauce of strong brand strategy, and steps that you can do today to unleash a well-defined brand strategy—resulting in a stronger presence and impact for your key stakeholders. As a co-founder and Dreamer at Pennant Creatives, Dana has an extensive background with strategy which she applies to her work with social service systems, writing, graphic design, and brand strategy. She has her Masters in Social Work and applies the research and framework of people-centric design principles to all of her brand strategy and design work at Pennant Creatives. Join us on October 19th on The Sixth Floor Lancaster at The Candy Factory in downtown Lancaster (home of eXp Realty & Lancaster Estate Solutions). This two hour event includes Dana's feature presentation and time for face to face networking in a relaxed, "good vibe" environment. Matching Lancaster Media will be livestreaming this event in the Rockstar Connect Lancaster FB Group, the Rockstar Connect Lancaster YouTube Channel (where all streamed Success Seminars are archived and available), and on Chuck Sierk's LinkedIn Profile. Success Seminars are for Rockstars to teach Rockstars how to better their lives and businesses. Contact Chuck directly if you have a desire to share your skills and expertise in a future seminar. Watch the Livestream in our Facebook Group page or on our Rockstar Connect YouTube Channel 🔔 Join us for live networking on October 13th @ Stoner Grille from 6-8pm! 👇 👇 ✅Rockstar Connect FB Group: https://www.facebook.com/groups/rockstarconnectlancaster ✅Youtube Channel: https://www.youtube.com/channel/UCs8jVCml6B3V0OSrwGrIChA ✅Free Rockstar Connect Networking Event October 13th: https://www.facebook.com/events/1204085896990181