Donor Relations the Disney Way

5806 Kingston Pike,Knoxville TN 37919

09 November, 2022

Description

The Disney organization is known for its superb customer service and marketing. What if we could apply Disney-like techniques to planned giving? This session, based on Wayne Olson's book, The Disney Difference, shows how Disney accomplishes so much, often on a limited budget. We will learn ways we can use Disney-like methods to reach and retain donors. We may not take our planned giving donors to the park, but we can give them a Disney-like "wow" in everything we do. At the end of this session attendees will be inspired to go out and implement new ideas and creative concepts immediately to make a difference for themselves, their donors and their organizations. Sponsored by: Pinnacle Financial Partners and The Webb School of Knoxville