Values-Based Marketing: How to win over hearts with startling honesty

10 N Lee Ave,Oklahoma City OK 73102

20 October, 2022

Description

If converting leads is anywhere on your radar, you will not want to miss this lunch and learn with Kalie Fry. Attendees will enjoy lunch from Mickey Mantle's before Kalie teaches us how to increase conversions using copywriting and values-based marketing. We'll walk through three brand case studies and you'll learn how to inject your brand values into every stage of the buyer's journey. (The conversation will be a mix of psychology, copywriting, and social activism.) You'll learn: 1) How to tactfully weave your brand values into your messaging and design, and 2) How to increase your conversion rates and customer retention About the speaker:Kalie Fry, the pioneering founder and CEO of Atlas, is known for charting her own path through the wilderness and through business – working alongside brands like Starbucks, REI and School of Rock. Atlas helps businesses attract, entertain and inspire audiences through content marketing. Its purpose is simple – to create a more inclusive and sustainable world by connecting people to brands that give a damn. Through a blend of conversion copywriting and growth-driven design, her agency helps clients optimize every stage of the buyer's journey and turn customers into lifelong brand advocates. Kalie believes that good business and doing good by the world should go hand in hand. As a member of 1% for the Planet, Atlas donates a percentage of its sales to sustainability, land preservation and wildlife protection. And in partnership with Keep Nature Wild, the agency clears a pound (or more) of trash each month from local parks and wild spaces.