Rebirth Your Brand: Session 3 - Marketing + Branding Symbiosis

4201 Main street,Houston TX 77002

03 October, 2022

Description

During this session, you will learn how to strategically steer your brand in the right direction so your company can be better positioned to attract more investors. In addition, attendees will learn how to define inappropriately used terms like branding, marketing, and sales and improve their marketing effectiveness. Branding + Marketing Symbiosis is ideal for: Startups who need to develop their brand and marketing strategy and better prepare for pitch presentationsCompanies considering strategic rebrandingParticipants needing coaching on how to apply proven frameworks that can help their businesses grow nowMany start-up founders and business owners experience ‘overwhelm’ when developing their marketing plans. It is easy to focus on social media marketing, but many are unaware that this just represents just one of the 4Ps of Marketing! Branding + Marketing Symbiosis explores: Should you brand, market, or both?Do you know how the 4Ps of Marketing have evolved and what action you need to take for your brand?Are you launching marketing campaigns before adequately constructing your brand strategy?This session will provide a foundational understanding of branding, marketing, and sales. You will learn how to distinguish between these three concepts and apply them to the current marketing challenges your business (start-up) is facing. What you will get, what’s included: Relevant knowledge on what types of actions are required to build loyalty, define tactics, drive periodic sales and build your company’s sales funnelProven Fortune 100 strategies to build an experiential customer journey and marketing strategyAmple opportunities to apply the frameworks on your start-up business during the session via interactive exercisesBrand case-studies showcasing how diverse Women-Owned Businesses have deployed these strategies to grow their businessesExpert guidance on how to distinguish between the “pull” and “push” of Branding and MarketingStrategic marketing and customer experience infographics to aid in our learning and application post-sessionAbility to emit more authenticity for your brand and generate a stronger customer responseThis session is a part of the Rebirth Your Brand Open Accelerator Program at the Ion 3-part series: Session 1: Learn how to strategically build both your personal and business brandSession 2: Self-Portrait Your Brand: A Brand ExplorationSession 3: Brand + Marketing Symbiosis: Strategies to craft your company marketing strategy and customer journeyAbout The SpeakerTanika Vital-Pringle, Global MBA Brand Management, is a native Houstonian and Personal Brand and Corporate Brand Strategist for Brand Rebirth. She is passionate about helping individuals and companies boldly unleash authenticity and has over 20 years of experience working for global Fortune 50 companies and beyond. Tanika completed Executive Education in Brand Leadership: Strategy, Management & Performance at Columbia Business School. She is a certified WHY Coach and trained in GALLUP’s Strengths Coaching and offers a comprehensive personal branding coaching program, brand strategy build-outs, and brand learning with Rebirth U. For more on her Herstory, click here.