Sales and Marketing Alignment for Better Leads and Revenue

3400 West 22nd Street,Sioux Falls SD 57105

20 October, 2022

Description

Sales and Marketing Alignment for Better Leads and Revenue Getting marketing and sales on the same page can be tricky. Marketers work hard to give their sales teams leads every day – form fills, visits, email responses – but sales keeps complaining the leads suck. Learn how to define good Marketing Qualified Leads and make sure Sales Qualified Leads are being handled efficiently. It’s easy once you’re speaking the same language! After this session, you’ll be able to: Identify what sales really needs from a quality leadSet a process for handing marketing leads over to the sales team Align the goals of Sales & Marketing and close the feedback loop Who should attend? This session is for digital marketers looking to improve the quality of B2B and high-touch leads by working better with sales teams and speaking their language. Dave Meyer is President/Founder of BizzyWeb, a growth marketing agency in Minneapolis. Dave is a national speaker/trainer for Google and HubSpot, was the 2016 Entrepreneur of the Year at the Minneapolis Chamber of Commerce, and is a recognized thought leader in digital marketing, inbound marketing, SEO, email marketing and sales enablement, where he's delivered hundreds of talks to tens of thousands internationally.