Rebranding Strategies: Updating Your Company without Losing Your Audience

Dennis McGee Room, 700 Catalina Drive,Daytona Beach FL 32114

20 October, 2022

Description

The Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) will welcome Heather Files, Executive Director of the Halifax Historical Society Museum as the guest speaker at their October professional development luncheon. This meeting will be held on Thursday, October 20 at 11:30 a.m. in the Dennis McGee Room at the Daytona Beach International Airport. Files started with the Museum in 2020 and currently serves as the Executive Director and will talk on the topic, “Rebranding Strategies: Updating Your Company without Losing Your Audience.” Prior to the Halifax Historical Society, Files worked in the food service industry, specifically fine dining for many years. The Halifax Historical Society was founded in 1949 to gather, preserve, and present the history of the Halifax River area to educate the public. The museum's permanent exhibits showcase the history of the greater Daytona Beach area, from Ormond Beach through Ponce Inlet and Port Orange (known as the Halifax Area, after our river), the museum’s timeline begins with artifacts dating from 2,500 to 5,000 B.C.E. Register by noon on October 17 at fpravf.org. Lunch is included in the cost of $30 for members, $40 for non-members, and $15 for students. Walk-ins are accepted for a $5 additional surcharge. About FPRA: With a network of 16 professional chapters and 14 student chapters throughout the state, the Florida Public Relations Association (FPRA) is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession. For more information, visit www.fpravf.org.