Fashion Trends in Digital Commerce

1218 Arch Street,Philadelphia PA 19107

21 October, 2022

Description

Mainstream interest in non-fungible tokens (NFTs) reached a fever pitch in late 2021, as the market grew by 21,000% to reach $17.6bn, according to Nonfungible.com and L’Atelier. Offering new opportunities to connect with customers, foster community, and generate revenue, it was only a matter of time before creative uses of NFTs in luxury fashion began to emerge (3DLook, 2022). Web3 is a developing concept encompassing the Metaverse, NFT's and new ways to engage consumers. This event will discuss how brands like Burberry and Retailers, like H & M are making a mad dash towards creating digital merchandise and spaces to accommodate this new wave of retail and consumer engagement.