Creative Renegades Workshop at HPMKT: Are you a business or a brand?

2429 West English Road,High Point NC 27262

23 October, 2022

Description

The most successful designers in our industry know that it takes more than just confidence and hard work to truly stand out in the hearts and minds of their clients (and potential clients!). As Creative Renegades, these designers aren’t even trying to compete with others in our industry at all—but are creating a whole new category for themselves as tastemakers, influencers, and leaders. They are focused on building a brand, and not just a business. Becoming a Creative Renegade isn't about revenue, or number of followers, or even length of time in the industry, but something far more valuable: stepping into your power, welcoming and embracing limitations, and repeatedly turning failure into opportunity. Again and again. Brand marketing strategist Ericka Saurit and creative leadership coach Ginna Christensen will lead a hands-on workshop to help you distill the essence of what it takes to become a Creative Renegade: differentiation, relevance, and resilience. Takeaways from this workshop include: -Learn what it takes to uncover your unique differentiator -How to position your brand and services distinctly even in a crowded marketplace -Identify and define what’s missing in your brand marketing to help you scale to new levels of success