Utah DMC Presents: SEO Night - September 21, 2022

9335 State St, Sandy, UT 84070,Sandy UT 84070

21 September, 2022

Description

We invite you to join the Utah Digital Marketing Collective at Divvy  Wednesday, September 21, 2022 We have an amazing night planned, with two amazing speakers, that you do not want to miss. Note Regarding Tickets: If you're a Utah DMC Member, you should have received an email invitation with a special promotion code to activate your free ticket. If you are an active DMC member but did not receive your email and code, contact us and we will respond ASAP with your specific code to unlock your free ticket. See more details below. Our First Presenter: Mike QueryPresentation Title:  GA4: Some A Lot of Assembly Required Presentation Description: There is a checklist of things you should be doing now. We'll start at the basics of turning it on, getting data collected, and feature differences in the new platform. But we'll quickly move to strategic planning: what a successful analytics program looks like, how to organize yourself or your team and plan a migration, and how GA4 fits into building an insight-generating machine. Key Takeaways Attendees Will Learn: What do we gain and lose going from Universal Analytics to GA4?What is the timeline and what needs to get done right now?How do you plan a successful migration from Universal Analytics to GA4?The product of an analytics program is "actionable insights" so, how do you build one?Bio: Mike Query is the founder of adMind Analytics, a marketing data consultancy that works to help teams measure the impact of their marketing. adMind focuses on helping companies with emerging analytics needs to collect, align, and activate their marketing data to create consistent insights their teams can trust. In Utah, they’ve worked with PDQ, Pura, and Nomadic while some of the global clients include brands like Elemis and Okta. Connect with Mike on LinkedIn Our Second Presenter: Greg Gifford Presentation Title: Freddy Krueger's Guide to Scary Good ReportingPresentation Description: Let's face it - most SEO reports are so bad they're scary. Not only do they track the wrong metrics, but they also overload clients with too much information. In this session, Greg will show you how to create reports that clients will understand and be excited about - and happy, excited clients stay clients for a longer period of time. Greg will explain which metrics matter (and why some popular ones are pointless), then show you how to lay out your reports and add simple elements, so the data tells a better story. He'll even include a few tips for Google Data Studio so you can up your game. No matter which reporting platform you use, this session will help you take your reports to the next level so that they're scary good. Presenter Bio: Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites. Connect with Greg on LinkedIn Who Should Attend?: Professional Internet MarketersSavvy Sales ProfessionalsMarketing Directors, Managers, CMO'sPR and Communications ProfessionalsBusiness OwnersAnyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!  WHAT: Actionable marketing tips & tactics Professional networking eventSome tasty foodValuable Q&A session featuring the presentersWHEN:  Wednesday, September 21, 2022 6pm - 7pm: Check-in, networking, food & refreshments served7pm-8:30pm: Presentations by guest speaker(s) 8:30-9pm: Q&A and wrap upWHERE: Divvy - 13707 S 200 W STE 100, Draper, UT 84020 IMPORTANT NEW TICKETING INFORMATIONCOST & RSVP DETAILS - NEW PROCEDURE Non-Member/General Public Tickets are $25+ Eventbrite feesFor Active DMC Members Admission is No ChargeIf you are an active individual or student member you received a ticket redemption code that is specific to you and your membership for your free ticket via email.If you are a corporate member, or an employee of a corporate member, your special ticket redemption code that is specific to your corporate membership was sent to your main point of contact with Utah DMC. Be sure to check with the person who handles membership at your organization.If you did not receive your email with your specific code, contact us and let us know and we will respond ASAP with your code.Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS. Health and Wellness:  By registering for an in-person Utah Digital Marketing Collective event, you hereby assume any and all risk of COVID-19, and agree to indemnify and hold harmless Utah DMC, its staff/volunteers, and the venue host involved in the event you are registering to attend, against any claims, liability, judgments, costs, and expenses arising from your choice to participate in a Utah DMC in-person event. The Utah Digital Marketing Collective will be required to follow any state mandates put in place by the event date and will keep all attendees informed via email of any changes that would be applicable to the event you are registering to attend. Please use good common sense: If you are not feeling well, take the appropriate precautions and stay home. Let's all do our best to stay and keep everyone healthy. If you are not a member of Utah DMC we encourage you to join and attend future monthly in-person events free. Special thanks to our Event Space Partner Divvy