INSIGHTS EVOLVED a Market Research Conference

75 Northern Avenue,Boston MA 02210

16 September, 2022

Description

The Insights Association North Atlantic Chapter invites you to the Insights Evolved conference on September 16th. Over the past few years, the pandemic has forced and accelerated innovation in the insights industry, and the brands we serve. Throughout our conference, industry leaders will share how they have evolved primary market research, and how they have used primary market research to guide and shape brand innovation during these extraordinary times. Join us for a day full of inspiring speakers and networking opportunities. We will be gathering at District Hall, the world’s first free-standing public innovation center, located in the heart of Boston’s Innovation District. We look forward to seeing you there! SPEAKERS: How Campbell’s Leverages Behavioral Research and Augmented Reality to Fuel Innovation by Katie Egge - Senior Vice President, Head of Client Services, NAILBITER and Lindsay Fankhauser - Sr. Shopper Insights Lead - Snacks, Campbell Soup CompanyGot Spruce? – Relaunching Cold Brew Coffee in a Gen Z World bElliot Savitzky – Senior Vice President – TRC Market Research and Hannah Robbins – CMO Spruce Haven FarmJobs-to-be-done innovation with behavioral science by Owen Jenkins, VP Client Services, ProtobrandUsing UX research methods to make your research more impactful by Meghan Archambault, UX Research Lead, WEX Inc. and Jessica Kane, Senior Manager, User Experience Research, VMwareMethodology vs Method –Using quantitative methods to enhance your qualitative methodologies by Jason Kitayama (Fulcrum Research Group) and Ken Berry (Jibunu LLC)It’s not always what you say, it’s how you say it: Successfully Presenting Insights by Aïcha Ly, Founder & CEO SITB LLCDemographics by Senior Knowledge Specialist at DynataResearch Driving Innovation: A case study in how talking to the right users led to product innovation within the Sales Industry by Lauren McKenzie, VP of Product Design and Research, DriftCan you handle the truth? by Allison Scott, Senior Director, Customer Transformation, ZappiPOD CAST PANELISTS Are Podcasts Pushing the Industry Forward? Exploring the Impact of Podcasting on the Insights Industry. Adam Jolley, Co-host, The R.I.D.E. Adam Dietrich, Co-host, The R.I.D.E. George Carey, Host, Passion Points PodcastKatrina Noelle, Co-host, TRIP PodcastKristin Spraggins, Co-host, TRIP Podcast