Business Life Cycle - Session 4: Branding, Marketing & Business Development

314 Jefferson Street,Lafayette LA 70501

22 September, 2022

Description

Not only should a successful business know who their customers are, they should also know how to reach, attract, and retain them through effective communication and marketing strategies. This session focuses on resources, platforms, and best practices for reaching your customer base. Concepts include: identifying a target audience or market segment; SWOT and differentiation; messaging content and methods; and more. Hear from Aileen Bennett of Creating Clever and Reece Theriot, Founder & CEO of Fulcrum Sales and Marketing , and others.