Effective Strategies for Handling a Crisis

8807 Kingston Pike,Knoxville TN 37923

14 September, 2022

Description

Effective Strategies for Handling a CrisisIn the current climate of instant notifications of news, fake news, and distrust of companies, business people and politicians, PR professionals have their work cut out for them. Combine this with some of the recent reputation management crises involving celebrities being fired from networks due to controversial statements, sexual harassment allegations, and a host of other public missteps, and it is clear that effective public relations strategies are critical for managing these situations. A panel of PR and strategic communications professionals will share effective strategies for handling a crisis. This program is co-sponsored by AMA Knoxville and the Volunteer Chapter of PRSA. About the Panelists: Dylan Jones has over 20 years of experience in strategic communications roles at leading global organizations, with extensive experience of mergers and acquisitions, corporate restructuring, strategic positioning, complex litigation, executive transitions, and industry disruption. Prior to founding Boldsquare, a strategic communications practice, Jones was chief communications officer for Scripps Networks Interactive, the parent company of media brands including HGTV and Food Network. Mary Ellen Miller has worked as a full-time public relations contractor to the Tennessee Valley Authority for the Boone Dam project in Kingsport, Tennessee, for the past seven years. She is an accredited public relations professional and lifelong professional communicator. A former television news anchor for WJHL-TV in Johnson City, Tennessee, Miller has held marketing and public relations leadership positions at businesses in the Tri-Cities including Nuclear Fuel Services, Hunter, Smith & Davis law firm, and East Tennessee State University. Gail E. Rymer is currently the principal and owner of Gail Rymer Strategic Communications in Knoxville. Prior to starting her consulting business in 2019, she worked 45 years in corporate communications for such companies as Lockheed Martin Corp. and the Tennessee Valley Authority managing multi-site communications and community relations programs. Rymer has led organizations and teams in strategic public relations, served as press secretary, and provided communications counsel to senior management on issues ranging from environmental releases and health and safety concerns to sensitive issues such as workplace violence. Cost: $25 members/$10 students Time: Networking begins at 11:30 a.m. followed by lunch and panel presentation at noon.