The Spec Shaman Summit

7001 North Yampa Street,Denver CO 80249

29 August, 2022

Description

Building Product Manufacturers will get inside the mind of the Spec Shaman and learn from industry experts about how architectural offices function. They will also learn about what tools design professionals need to consider their products for specification and how to prepare reps and sales teams for successful engagement with design professionals. The Spec Shaman Summit is a networking and education event for building product industry sales representatives and managers, marketing teams, and top executives. In addition to peers in your industry, you will meet and learn from top sales and marketing strategists, specification writers, architectural specification representatives, design professionals and other experts in the building product specification industry. 2019 Spec Shaman Summit • Colorado Springs, COAttend The Spec Shaman Summit If…You want design professionals to see you and your team as the Go-To product experts in your field.You would like to see your products listed in A+E offices’ master specifications.Architects, Engineers, Interior Designers, and LEED professionals influence the specification of your products.You desire to create effective continuing education courses to communicate your product message.Getting new products launched to the masses is a challenge.You want to get your product into more LEED projects.A Word From The Spec Shaman, Craig Haney Marketing construction products to design professionals – architects, engineers, and interior designers – is completely different than selling products to businesses or consumers. Many product manufacturers do not understand that difference. Instead, they depend on marketing strategies developed for other industries and fall far short of their sales goals as a result. If you are marketing to design professionals but have never worked in a design professional’s office you are unaware of how, why, when, and by whom product selections are made. This seminar will help you understand design professionals and give you the tools you need to work with them. Our design professionals will share their years of experience on “the other side of the table”, giving you the knowledge that you can put to work on your very next marketing call. All attendees of the Spec Shaman Summit receive a signed copy of my book: The Spec Shaman: How to Get Your Building Products Specified Welcoming ReceptionMonday, August 29th • 6:00 pm to 7:30 pm • Embassy Suites Hotel Day One • August 30th8:00 am - 8:30 am • Registration and Breakfast 8:30 am - 9:30 am • Presentation The Care and Feeding of Product RepsHow old-school techniques can increase your effectiveness when working with design professionals. Roy Schauffele, FCSI, CCPR, FABAA, LEED Green Assoc., CABS Division7 Solutions 9:30 am - 12:30 pm • Presentation Influencing Specifications Part 1: Understanding Design ProfessionalsMost product manufacturers, marketing staff, distributors, and product presenters have never worked in a design office and have no idea how, when, or by whom product decisions are made. Craig Haney, FCSI, CCS • ZeroDocs 12:30 pm - 1:30 pm • Lunch & Networking Break 1:30 pm - 4:30 pm • Presentation Influencing Specifications Part 2: Working with Design Professionals Gain knowledge that you can put to use on your very next marketing call. Craig Haney, FCSI, CCS • ZeroDocs 5:30 pm - 8:00 pm • Networking Reception Evening Reception • Location To Be AnnouncedDay Two • Aug 31st8:00 am - 8:30 am • Registration and Breakfast 8:30 am - 9:30 am • Presentation Navigating the Current and Future Sustainable Building Materials LandscapeTrends in Product Sustainability (market drivers) Influencers for the evolving landscape of sustainable building materialsFocus on LEEDProduct certificationsProduct search and documentationThe Future of ProductsWes Sullens, Director, Materials & Resources, Codes Technical Development U.S. Green Building Council 9:45 am - 10:30 am • Presentation BIM & Beyond: How the Revit Workflow Wins ProjectsBIM Basics - Review for newbies BIM Workflow - Understand how your design customers work with BIMBIM Content - Explore the different types of products and how they fit in BIMOpen Discussion with the expertsJim Conger, Director of Strategic Alliances • BIMobject 10:45 am - 12:00 pm • Breakout Session Strategy Sessions with Event Presenters and Industry ExpertsModerated By Craig Haney, FCSI, CCS • ZeroDocs Ron Blank, CSI, CDT • Ron Blank & Associates, Inc. Landon Boone, CSI, LEED AP • Ron Blank & Associates, Inc. 12:00 pm - 12:45 pm • Lunch & Networking Break 12:45 pm - 2:15 pm • Panel Discussion What Makes a Good Product Rep from the Design Professional’s Perspective? Panelists: John Schmitt, RA Tom Kapels, AIA, ASLA Moderated By Ron Blank, CSI, CDT • Ron Blank & Associates, Inc. Landon Boone, CSI, LEED AP • Ron Blank & Associates, Inc. 2:15 pm - 4:00 pm • Panel Discussion Cont. and Closing Comments Closing Comments, Questions, and NetworkingModerated By Craig Haney, FCSI, CCS • ZeroDocs Ron Blank, CSI, CDT • Ron Blank & Associates, Inc. Previous Summit Attendees