The Essentials of Marketing Planning Half-Day Workshop

966 South High Street,Columbus OH 43206

23 September, 2022

Description

How much is the workshop? $375.00 total costs. Registration is a non-refundable $35.00, and the workshop fee is $340.00 due upon invoice. This workshop is LIVE and will take place at the Good Haus located at 966 S. High in Columbus Ohio 43206. REFRESHMENTS WILL BE SERVED What is the Essentials of Marketing Planning Workshop? The workshop was developed by a seasoned nonprofit marketing professional who understands that for small to mid-sized nonprofit organizations hiring branding firms and digital consultants is not possible, nor is it the solution to building a practical, cohesive marketing plan.  The workshop is a hands-on half-day seminar where attendees learn how to develop and implement comprehensive marketing planning, principles, and processes. Our goal is to help nonprofit organizations find and articulate their identity, reach goals, and engage audiences. Utilizing the fundamentals presented, participants will be empowered to develop their organization’s voice and to create measurable change. Benefits and Takeaways Engage with and learn from colleagues in the nonprofit sector Become skilled at defining and connecting with your unique audience Gain confidence with clearly defined aspirations   Leave with systems and tools that are forward-thinking What is the workshop ‘experience’ like? Materials are presented via lecture, group discussion and hands-on exercises using PowerPoint and worksheets. Each participant will be provided a notebook containing workshop materials and templates for outside use. Workshop Highlights Business Model Development       Market Research                         Persona Development                   Value Proposition                         Positioning and Branding             Communications Strategy           Marketing Strategy                        At close of workshop attendees receive signed certificates of completion About the presenter Mark Cardwell is the principal consultant for Cardwell Communications, a full-service marketing consultancy. Mark has 30 + years of experience in non-profit arts marketing, operational leadership, executive level management, media sales, and communications. He has a long history of board-level community service and has been recognized for his work with local and national awards.