Whisky Ambassador Accreditation
The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk to customers about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales of Scotland in a glass.® Having been established for a number of years in Scotland, the Whisky Ambassador’s emphasis on immersive and interactive learning has seen our courses rapidly expand to spread intimate knowledge of Scotch whisky across 22 countries and six continents..
The Whisky Ambassador is a one-day accreditation program covering:
The economic impact of Scotch whisky
How, when and where it all started
Where and how it’s made
Nosing and tasting
Mixers and cocktails
Sales and customer service
Drink less. Drink better
Other world whiskies
Practical and written exams
Discussion
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