Utah DMC Presents: SEO Night - July 20, 2022

10355 S Jordan Gateway,South Jordan UT 84095

20 July, 2022

Description

We invite you to join the Utah Digital Marketing Collective at Lucid  Wednesday, July 20, 2022 We have an amazing night planned, with two amazing speakers, that you do not want to miss. Note Regarding Tickets: If you're a Utah DMC Member, you should have received an email invitation with a special promotion code to activate your free ticket. If you are an active DMC member but did not receive your email and code, contact us and we will respond ASAP with your specific code to unlock your free ticket. See more details below. Our First Presenter: Cody C. Jensen Presentation Title:  Measuring Page Relevancy - Reverse Engineering The SERPs to Improve Rankings Presentation Description: This presentation will guide you through steps to measure your target URL's relevance against top-ranking competitors by reverse-engineering the SERPS and the on-page elements competing URLs contain to plan and execute on-page optimization in a scaleable manner. Key Takeaways Attendees Will Learn: Determining what Google Finds Relevant through reverse engineeringIdentifying commonalities with URLs ranking on page one. Leveraging the SERP data, we have to our advantage (while we don’t know Google’s algorithm, we do have access to the algorithm's output i.e., SERPs)Understanding & Mirroring Search/Query IntentA process to reverse engineer the SERPs to increase your on-page relevance.Connect with Cody: LinkedIn Bio: Cody C. Jensen is the Founder & CEO of Searchbloom. Searchbloom’s mission is to be the most trusted, transparent, and results-driven Search Engine Marketing company in the industry. Searchbloom partners with marketing executives, digital marketing managers, business owners, and enterprise brands to produce repeatable search marketing campaigns with predictable ROI. Our Second Presenter: Ratish NaroorPresentation Title: Building an Enterprise SEO channel to drive more than $1 BillionPresentation Description: Let's discuss what it takes to manage a large enterprise SEO team and grow SEO GMV to more than 1 Billion dollars. We will also discuss how to get there! Key Takeaways/What you Will Learn: Getting buy-in for SEO investmentsSEO team structures for successSEO Split testing in 2022 & few ideas that workedDealing with SEO AlgorithmsTop SEO challenges in 2022 & beyond?Presenter Bio: Ratish Naroor is the Global Head of SEO at Etsy.com. Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Ratish in his role manages a team of SEOs, product managers, engineering developers, and analysts to grow the SEO channel. Prior to Etsy, Ratish had taken senior SEO and Product roles at SliceLife.com, Overstock.com, TripAdvisor, and Grubhub. Ratish comes with a technology background and has always used his technologist hat to build scalable strategies to grow E-commerce websites. Ratish is also a growth advisor to an early-stage marketplace. Connect with Ratish: Linkedin Who Should Attend?: Professional Internet MarketersSavvy Sales ProfessionalsMarketing Directors, Managers, CMO'sPR and Communications ProfessionalsBusiness OwnersAnyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!  WHAT: Actionable marketing tips & tactics Professional networking eventSome tasty foodValuable Q&A session featuring the presentersWHEN:  Wednesday, July 20, 2022 6pm - 7pm: Check-in, networking, food & refreshments served7pm-8:30pm: Presentations by guest speaker(s) 8:30-9pm: Q&A and wrap upWHERE: Lucid - 10355 S Jordan Gateway Ste 150, South Jordan, UT, 84095 IMPORTANT NEW TICKETING INFORMATIONCOST & RSVP DETAILS - NEW PROCEDURE Non-Member/General Public Tickets are $25+ Eventbrite feesFor Active DMC Members Admission is No ChargeIf you are an active individual or student member you received a ticket redemption code that is specific to you and your membership for your free ticket via email.If you are a corporate member, or an employee of a corporate member, your special ticket redemption code that is specific to your corporate membership was sent to your main point of contact with Utah DMC. Be sure to check with the person who handles membership at your organization.If you did not receive your email with your specific code, contact us and let us know and we will respond ASAP with your code.Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS. Health and Wellness: While we are not requiring masks or proof of vaccinations, we ask that everyone uses good common sense, and if you are not feeling well, please take the appropriate precautions. If you are not a member of Utah DMC we encourage you to join and attend future monthly in person events free. Special thanks to our Event Space Partner Lucid Software