Elements Every New Product Development Process Needs

6401 Penn Avenue,Pittsburgh PA 15206

26 July, 2022

Description

You have a brilliant idea for a new product, but you keep hitting the same wall. How do you go from Point A (your vision) to Point B (a revenue-generating product)? No matter what you're developing—new software, hardware, physical goods, or even services—there are dozens of decisions and tasks in between that can delay or derail your success. But, implementing a structured New Product Development (NPD) process can help. Whether you’re an early-stage startup, a respected new kid on the block, or a seasoned pro, picking the process isn’t the most important thing. The most important thing is making sure the product development process you choose includes a few critical components—because there are essential elements that every high-impact NPD process worth its salt has. Better Products. Faster to Market. This FREE 1.5-hour interactive workshop facilitated by Kevin Murphy, Owner/Consultant, Greenshaw Consulting LLC, will help entrepreneurs: Take the next steps to turn their vision into a revenue-generating productLearn about the essential elements of a high-impact new product development processUnderstand the pros and cons of different product development processes and what to consider when selecting oneGain new tools to efficiently and effectively track your new product development processWho should attend? Startup founders or team members currently developing new productsStartup founders or team members planning to develop new products; it's never too early to learn about the NPD processEntrepreneurs curious about best practices for developing new productsEntrepreneurs who provide services are also encouraged to attend; many aspects of the NPD process can be applied to creating and improving service offeringsPlease bring a laptop or tablet to take notes and get the most out of the workshop! THIS WILL BE AN IN-PERSON EVENT HELD AT ASCENDER.***Proof of vaccination is required to attend the event. Masks are strongly encouraged.*** Featuring: Kevin Murphy, Owner/Consultant, Greenshaw Consulting LLC Kevin Murphy, owner of Greenshaw Consulting LLC, is an experienced Project Management Professional (PMP) and Certified ScrumMaster (CSM) project manager with 20 years experience working with startups and larger businesses to deliver successful projects and products across multiple industries, including Nuclear Energy, Robotics, Cyber Security, Energy Storage, and Healthcare. Curiosity and a passion for innovation have driven Kevin throughout his career, and that is exactly what drove him to establish Greenshaw Consulting in 2018. With a degree in electrical engineering, Kevin went to work after college as a software engineer and, soon after, set out to earn a master’s degree in business administration. While focusing on his particular piece of each project at his first few jobs, Kevin became curious about what everyone else was doing and how the pieces fit together. He sought out the bigger picture -- investigating other teams’ goals, why one plan was being executed in favor of another, how the teams’ combined efforts were going to make money for the organization. This curiosity, and the knowledge he gained by asking questions, led to Kevin’s desire to play a role in framing the big picture, employing innovative ideas to achieve creative solutions. He pursued and was awarded a certification as a Project Management Professional and spent the better part of 12 years as a project manager working in multiple industries. At Aquion Energy, Kevin fell in love with the startup culture— the enthusiasm with which team members brought ideas to leadership, the passion everyone had for trying something that had never been done before, and the camaraderie that made work feel less like work. This experience played a part in inspiring Kevin to establish his own firm to help recreate that feeling for other organizations. He encourages big-picture thinking, fosters innovation, and promotes that work can—and should—be fun. Kevin, his wife and three sons live in the community of Glenshaw in Pittsburgh’s North Hills. Ascender is located at 6401 Penn Ave, 3rd Floor, Pittsburgh, PA 15206. Click here for directions. We are in the same plaza as the East Liberty Trader Joe's; opposite side of the parking and directly next to Hair Master.***Proof of vaccination is required to attend the event. Masks are strongly encouraged.*** Accessibility: Ascender is ADA accessible; attendees can take the stairs or the elevator up to the third floor to Ascender's space. Free on-site parking is available. Bus lines: 75, 74, 82, 77, 71C, 88, 86, 89 (within 3-minute walking distance after drop-off); P1, P2, P3 within 10-minute walking distance from the bus station.