Plan to Brand (June Sessions)

1105 Bertrand Drive,Lafayette LA 70506

29 June, 2022

Description

Do you want to develop stronger branding, marketing, and business development strategies for your businesses? Of course, you do! If you are a manufacturing company launching a new product or service, expanding to a new market, transitioning to a new opportunity, or needing new sales, then Plan to Brand is right for you. LEDA and Brand State-U have created a program to lift and strengthen the growth strategies for manufacturers in Lafayette and surrounding areas. The Plan to Brand curriculum incorporates four primary elements of brand strategy: Focus, Promise, Connection, and Harmony. The Plan to Brand program provides a solid foundation to businesses seeking growth opportunities or those experiencing growth and looking for stability. Growth requires new thinking and a proactive approach to create new opportunities—learn the step-by-step process from experienced brand strategist Jaci Russo in this two-day program. The FREE course covers several topics central to business growth such as branding, marketing, and advertising. The complete program agenda and overview is as follows: Day One: Foundations, FOCUS, and PROMISE Foundations - What is a brand? What makes you special? Brand StandardsMission, vision, culture, and valuesSWOT AnalysisLaw of AttractionDifferentiationCompetitionSMART Goals FOCUS – Who is your target audience? Demographics and PsychographicsPersonality TypesBullseyePROMISE – Why should they choose you? Brand Promise 4 P’s of Marketing Products and Services Day 2: CONNECTION and HARMONY CONNECTION – What is your brand message? Cutting Through the Clutter Making a Message Message Elements Call to Action HARMONY – Where does your message go? Traditional Advertising Digital Advertising Website Social MediaGoogle My BusinessListening Station Metrics Model the Masters Annual Calendar Planner Resources WHEN: Session 1 - June 29th and 30th (8:30a-5:00p) | Session 2 - July 28th and 29th (8:30a-5:00p) WHERE: SLCC Lafayette, Health & Sciences Building | 1105 Bertrand Dr., Lafayette, LA | Rm 100 Lunch will be provided each day for registered attendees.