'A UM Night Before Christmas' Video Wins Top Honors For University Of Mobile

Mobile AL

24 June, 2022

3:12 AM

Description

Press release from the University of Mobile: June 23, 2022 MOBILE, Ala. – A video featuring University of Mobile mascot Mac the Ram alone on campus during Christmas break won first place honors in the 2022 Baptist Communicators Association awards competition. "A UM Night Before Christmas" received first place in Audio-Visual Communication for Video: Storytelling (less than 1 minute) in the 58th annual Wilmer C. Fields Awards Competition of the Baptist Communicators Association (BCA). Watch "A UM Night Before Christmas" here. The university earned second place in Video: Promotion (1-3 minutes) for "Know Your Calling: Nursing," a video telling the emotional story of a student in the School of Nursing as she pursues her calling to become a nurse. Watch "Know Your Calling: Nursing" here. BCA is a professional organization of communicators within Baptist agencies and institutions across the world. "A UM Night Before Christmas" tells the imaginary story of the university's mascot, Mac the Ram, alone on campus during Christmas break, with a nod to the well-known Clement Clarke Moore poem "A Visit from St. Nicholas." "Our goal for our annual Christmas video message from the university president was to produce a fun-to-watch, engaging video for 2021 that showcased the university in a unique way," said Lesa Moore, vice president for marketing and public relations. The university's marketing team completed the project in just over two weeks using in-house staff and volunteer students. University videographer/photographer Rovy Lopez directed, filmed and edited the video. Kathy Dean, assistant vice president for university communications, wrote the script. Moore and Heath Vester, creative director, oversaw production. Assisting with video shoots were Amanda Pritchard, graphic designer; Noah Walters, project manager; Avery Wilhite, communications assistant and Cindy Bruns, administrative assistant. This press release was produced by the University of Mobile. The views expressed here are the author's own.