Social Impact Story Hour: Brand Storytelling for Purpose-driven Founders

817 Fifth Avenue South,Minneapolis MN 55404

28 June, 2022

Description

Connecting your brand or organizational story with the impact your company seeks to have in the world is not only critical for connecting with your customers but with wider media and PR as well. Join this free community-building conversation to learn insights from experts in PR, media, and purpose-driven brand founders on on how they have seen brands take off when aligning their values with their storytelling. You will hear from Patrick Thornton, Director of PR of Russell Herder, Media Producer & Director of Communication Strategy, Anahita Champion and Bella Lam, Founder at Coconut Whisk on how telling your story can resonate and connect authentically. You'll hear tips on the balance between founder and brand stories, on ways to craft your brand story that will capture the attention of media, and how building authentic relationships at the heart of your work. We will start with a panel of experts and then dive into smaller groups for more one on one, individual support, followed by networking and connecting. Founders and organizations of all experience levels are welcome to join and recenter your story! Small bites and sips will be provided during networking time. Lead Partner: Russell Herder is a full-service advertising agency and certified B-Corp, providing innovative solutions in Digital, Social, Branding, PR, Strategy, & so much more. As one of only a handful of internationally certified B Corp advertising agencies across the nation, RH is always busy finding new ways to make a difference not just for clients, but for the world we live in. Read about their B Corp status and Best for the World recognitions. Bella (Nhi) Lam is the founder/CEO of Coconut Whisk, an award-winning vegan and gluten-free food company based in Minneapolis, Minnesota. She is a mission-driven entrepreneur, wellness educator and writer who's passionate about combining her background in Community Health Education with entrepreneurship to better promote holistic living and achieve value-aligned business goals. In 2022, Bella was named a 40 Under 40 founder by Minnesota Business Journal and has received high recognition for her efforts in helping to revise downtown Minneapolis with her boba shop/café, Coconut Whisk Café. Bella and her company have been featured in the Forbes, Star Tribune, WCCO, and Mill City Times. Anahita Champion is a multi-passionate leader, previously operating a boutique PR agency for Arts & Entertainment, storytelling as a media personality, and engaging with event goers as a correspondent. She consults with business owners and organization's on their strategic messaging and philanthropic efforts, to sharing insight and encouragement on DEI. ____________________________ Accessibility: FINNovation Lab is located on the 4th floor of the FINNEGANS House, ADA accessible with elevators and designated parking spaces. Located 5 blocks from US Bank Stadium stop on the greenline and accessible by bike. Our event will utilize microphones and will be live-streamed via facebook. Small plates of vegan, gluten-free snacks will be provided. COVID GUIDELINES: We are asking for masks to be worn unless proof of vaccination or negative COVID test (within 72 hours prior to the event) is presented. Proof is shown at arrival, and can be a picture of the vaccination card, the card itself, the Docket app, or email confirmation of test results.