Media Mashup 2022 - Hosted by FPRA Orlando and PRSA Orlando

100 West Livingston Street,Orlando FL 32801

16 June, 2022

Description

Mark your calendars – the future is now! FPRA Orlando and PRSA Orlando present Central Florida’s Media Mashup 2022, a half-day professional development conference on Thursday, June 16, at Ace Café Orlando. Featuring a line-up of top journalists and communications leaders, you won’t want to miss it. See below for this year's speaker line-up. Register today to claim your spot! #MediaMashup22 7:30 - 8:30 a.m. | Registration & Breakfast 8:30 - 9:30 a.m. | Keynote: Internal Collaboration Excellence from the Future of College Football On top of winning epic football games, you don’t become “The Future of College Football” without a strong internal team. Aligning on messaging, content and strategy is more important than ever in public relations – and UCF’s Content and Strategic Communications teams have consistently delivered both on their owned channels and in earned media. During this keynote presentation, Eric DeSalvo, Associate Athletics Director – #Content, will share the keys to success for brands to win “off the field” with seamless collaboration and brand alignment. Presented by: Eric DeSalvo, Associate Athletics Director – #Content, UCF 9:30 - 9:40 a.m. | Break & Networking 9:40 -10:30 a.m. | Breakout Sessions Breakout #1: Keys to Transforming Your Organization from the Inside Out Internal communication is a significant component of marketing and branding efforts, and with a dedicated team behind it, companies can transform employees into brand advocates who can speak accurately on behalf of the brand. Collaboration with the external communication team is imperative to achieve ultimate results for your team. Presented by: • Brian Martin, Director of Internal Communications, AdventHealth • Kelly Ferris, APR, Internal Communications Professional Breakout #2: Generating Media Results Through Eye-Catching Content We've all heard the saying, “content is king,” but when it comes to generating media interest through brand content, Justin Buzzi from Get Up And Go Kayaking knows the power of that saying firsthand. After starting his business in 2017, Justin's self-taught photography and videography on Instagram caught the eye of a journalist at Business Insider, leading to 125 million+ views across different social media platforms and the company website crashing from skyrocketing consumer traffic. And the press attention didn't stop there ... media powerhouses Buzzfeed, Travel + Leisure, Yahoo!, Lonely Planet and more all came calling to cover Justin’s brand based on the allure of his content. In this breakout session, Justin will give attendees his keys to success when creating brand content that leads to press results. Presented by: Justin Buzzi, Owner, Get Up and Go Kayaking 10:30 -10:40 a.m. | Break & Networking 10:40 a.m. - Noon | Speed Networking with Central Florida Journalists Participants include: ● Jason Guy, Anchor, WESH-TV NBC Orlando ● Danielle Prieur, Reporter, WMFE 90.7 FM ● Katie Johnston, Founder, Pulptown ● Annabelle Skies, Reporter, West Orange Times ● Jennifer Marcial Ocasio, Editor, El Sentinel Orlando ● Jeremy Williams, Editor-in-Chief, Watermark ● Ryan Lynch, Reporter, Orlando Business Journal ● Curtis McCloud, Anchor/Investigative Reporter, Spectrum News 13 Noon - 12:30 p.m. | APR Recognition & Lunch 12:30 -1:30 p.m. | Panel Discussion: State of Central Florida Media The local media landscape continues to evolve. Our esteemed panelists will discuss the changing landscape of the industry, tips working with the media and much more. The panel will be moderated by Despina McLaughlin from Orange County Government. Presented by: ● Monica May, Host, STAR 94.5 ● Allison McGinley, News Director, WKMG-TV CBS Orlando ● James Warner, Assistant News Director, WOFL-TV FOX 35 Orlando ● Despina McLaughlin, APR, Senior Public Information Officer, Orange County Government – Moderator