Global Class: The Playbook for Building a Global Company [Book Promo Tour]

160 Spear Street,San Francisco CA 94105

14 June, 2022

Description

Join us at Runway Innovation Hub to learn from Klaus Wehage and Aaron McDaniel, co-founders and authors of Global Class! Global Class is the playbook for a new era of global business. The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates. To date, business leaders have had to learn how to scale globally the hard way, through trial, error, and failure, since no guidebook existed to light the way. . . until now. Enter Global Class. Global Class is the playbook that teaches you how to build global teams, manage a diverse international footprint and balance cultural differences to scale globally by focusing locally. Through case studies and insights from over 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of global businesses (“Global Class Companies”) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to global growth, Global Class introduces a comprehensive toolkit of practical frameworks that provide a blueprint for how to build and manage a global business. Whether your company is just starting its global growth journey or already has an established international footprint or you are a globally-minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages. Outcomes/learnings of attending this event: ✅ Developing and launching Global Growth strategies ✅ Localizing your product or company to fit new markets ✅ Building a coalition of executive-level support around expansion initiatives ✅ Dealing with the complexity of managing diverse operating models in multiple countries ✅ Transitioning from a local to a global organization (scaling team culture) This book has 40 endorsements including from Eric Ries and executives from Salesforce, Google, Zoom, to name a few. Read more here! PRE-ORDER BOOK