Utah DMC Presents: Paid Advertising Night - June 15, 2022

2600 Ashton Blvd,Lehi UT 84043

15 June, 2022

Description

We invite you to join the Utah Digital Marketing Collective in person at Solutionreach on the evening of Wednesday, June 15, 2022. We invite you to join the Utah Digital Marketing Collective at Solutionreach  Wednesday, June 15, 2022 We have an amazing night planned, with two amazing speakers, that you do not want to miss. Note Regarding Tickets: If you're a Utah DMC Member, you should have received an email invitation with a special promotion code to activate your free ticket. If you are an active DMC member but did not receive your email and code, contact us and we will respond ASAP with your specific code to unlock your free ticket. See more details below. Our First Presenter: Eric Farmer Presentation Title:  How to Win with YouTube Ads Presentation Description: Eric is going to walk through how YouTube campaigns fit into the Google Ads ecosystem, what makes a great YouTube ad, and how to optimize for a positive ROAS. Key Takeaways: How to set up a video action campaign (VAC)The ABCDs of good YouTube creativeThe best levers to pull for maximum returnConnect with Eric: LinkedIn Bio: Eric is from Colorado but now resides in Pleasant Grove, Utah with his wife and four kids. Eric is the CEO at Wallaroo Media, an eComm ad agency in Provo, Utah that loves to scale DTC brands. Eric has been doing PPC since 2008 after graduating with his Bachelor's in Advertising. The one thing Eric loves the most about marketing is the psychology behind why consumers buy what they do. When not at his day job, Eric enjoys mountain biking, weightlifting, hanging with his fam, and the occasional game of Pickleball. Our Second Presenter: Alisa GammonPresentation Title: The Future of Facebook Ads: The Bulletproof Framework for 2022 and BeyondPresentation Description: Post iOS 14 Facebook advertising strategies to scale your business revenue. Get insights into data best practices, creative testing, and scaling for 2022 and beyond. Takeaways: What is a CAPI Lift Test?What account strategies are working today?How accurate/trustworthy is Facebook's ad reporting post iOS14?How does the Facebook Conversions API help with iOS14?Alisa Gammon, #1 Monetized Facebook Advertiser Alisa Gammon is the founder of Chiefly, a growth marketing agency for Facebook’s largest performance marketers. Alisa grew Purple from Kickstarter to $1 billion in total revenue, has been recognized as the #1 Monetization Facebook Advertising Account, and won Digiday, Webby, and Streamys awards for brand and performance marketing campaigns. Connect with Alisa: Linkedin Who Should Attend?: Professional Internet MarketersSavvy Sales ProfessionalsMarketing Directors, Managers, CMO'sPR and Communications ProfessionalsBusiness OwnersAnyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!  WHAT: Actionable marketing tips & tactics Professional networking eventSome tasty foodValuable Q&A session featuring the presentersWHEN:  Wednesday, June 15, 2022 6pm - 7pm: Check-in, networking, food & refreshments served7pm-8:30pm: Presentations by guest speaker(s) 8:30-9pm: Q&A and wrap upWHERE: Solutionreach 2600 Ashton Blvd, Lehi, UT 84043 IMPORTANT NEW TICKETING INFORMATIONCOST & RSVP DETAILS - NEW PROCEDURE Non-Member/General Public Tickets are $25+ Eventbrite feesFor Active DMC Members Admission is No ChargeIf you are an active individual or student member you received a ticket redemption code that is specific to you and your membership for your free ticket via email.If you are a corporate member, or an employee of a corporate member, your special ticket redemption code that is specific to your corporate membership was sent to your main point of contact with Utah DMC. Be sure to check with the person who handles membership at your organization.If you did not receive your email with your specific code, contact us and let us know and we will respond ASAP with your code.Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS. Health and Wellness: While we are not requiring masks or proof of vaccinations, we ask that everyone uses good common sense, and if you are not feeling well, please take the appropriate precautions. If you are not a member of Utah DMC we encourage you to join and attend future monthly in person events free. Special thanks to our Event Space Sponsor Solutionreach