Non-Profit Web Strategizing with an SEO Company in Texas

Austin TX

23 May, 2022

10:07 AM

Description

Photo by Katt Yukawa on Unsplash As a non-profit, resources can be tight. You are depending on the contributions of donors and the amazing members of your team to keep things running smoothly. Finding marketing tactics that work for you is necessary for gaining support, both from those that already love you and those who don’t know you yet. Of course, you are incredibly grateful for those that have already rallied around your cause. But spreading your mission is the ultimate goal. You need to be able to amplify your voice so that your organization can raise the funds and obtain the volunteers it needs. Luckily for you, the internet is just the place to accomplish this. So, where do you even begin with developing a non-profit digital marketing strategy? An SEO company in Texas can certainly help you with that. Above all else, you want to give your audience the right impression of your non-profit. A big part of this is having a well-designed brand that differentiates itself from other organizations with the same general mission. For instance, maybe you aren’t the only conservancy out there trying to save the turtles. But you might be the best servant of turtle conservation in Texas that needs immediate support. An SEO company in Texas will understand the community and will encourage you to share your story across your website and social media channels. Every strong organization should have a community-driven purpose that is worth sharing. Being able to do this through keyword-rich text is extremely important, which is why you should always include an “About Us” page or section on your platforms. This allows search engines to better recognize what kind of content you are producing so that they can highlight you in front of relevant users. However, you shouldn’t limit your non-profit digital marketing efforts to just text. Create branded, consistent design graphics with your logo so that when people come across your organization in their feed, they recognize it. Whenever possible on each marketing channel, make sure to use branded colors that will carry over throughout your digital efforts. This makes your profiles and website more visually appealing and cohesive. It ignites a visual connection in someone’s brain and strengthens their memory of your organization. Another way to accomplish this is through the inclusion of multimedia elements that are specific to your cause. If you host any fundraising events, post photos from them. If you have a podcast, drop the audio files on a web page. If you are fulfilling a major part of your mission, videos are a fantastic way to engage your audience. In order to succeed with non-profit digital marketing, seasoned SEO companies in Texas recommend that you post frequently and consistently. Don’t think that your once-a-month update on Facebook is going to cut it. Your supporters want to know what you’re up to! Many non-profits are posting content somewhere on the web weekly or even daily. Finally, remember that you can repurpose your content. A video taken at an event can be posted to YouTube, as well as Facebook and Instagram Reels. It can also be linked to in your email newsletter, embedded in a blog, or shared by your colleagues on LinkedIn. Just be cautious not to copy the exact same text on your website (or blog) to other websites. This will create a “duplicate content” SEO issue and is not the same as re-marketing a piece of media. WEBii, an SEO company in Texas, has completed our fair share of web-related work with non-profit organizations. This has included the Workers Assistance Program, which you can read about on our press release page. Our team finds great reward in being able to partner with members of our community. We know what features you need in order to execute an excellent non-profit digital marketing campaign. Don’t hesitate to contact us if you are looking for someone to build your site or enhance your web presence!