Expanding Your Brand to a New Audience

17501 W 87th St. Pkwy,Lenexa KS 66219

19 May, 2022

Description

Taking your brand to a new audience by creating a brand buzz! Until a few years ago, you may not have known about GEHA, the Government Employees Health Association, despite having provided health insurance to more than two million people worldwide for the last 80 years. Not anymore! For the past two years, GEHA has created quite a brand buzz. Join us to learn how GEHA, one of the largest medical and dental benefit providers to federal employees, took its brand to a new audience. Once only a niche brand for federal employees, military retirees, and their families, GEHA undertook a rebranding campaign and naming rights agreement with the Kansas City Chiefs to expand awareness and relevance to general consumers entering the federal workforce. Join us on Thursday, May 19 at 7:30am as Lori Wiles, Vice President of Marketing for GEHA, walks us through the process to expand the brand's awareness, relevance, and impact to achieve growth for the Kansas City headquartered GEHA. This is an in person event, held at Silo Modern Farmhouse: 17501 W 87th St. Pkwy, Lenexa, KS 66219. Signage will direct you to our private room. A custom made omelette bar and other breakfast items will be served promptly at 7:30AM. Lori Wiles , Vice President of Marketing for GEHA, is a marketing and brand growth executive leader who has worked with some of the largest brands in Kansas City with national markets, including Cerner, Sprint, Lockton Benefits Group, and Blue Cross Blue Shield KC . She seeks out opportunities to challenge people, teams and companies to be their best and build brands that stand apart.