Study: People Mistakenly Think Pretty Food Is Healthier

Mission Viejo CA

24 December, 2020

10:19 AM

Description

By Danielle Radin, CBS Los Angeles December 22, 2020 LOS ANGELES (CBSLA) — During the holiday season, making and eating food is an important element of celebrations for many. But the presentation of food might make consumers mistakenly believe it is healthier and more natural when it is actually not, according to a study by the University of Southern California. Researchers with the USC Marshall School of Business said consumers see almost 7,000 food and restaurant ads annually, or about 19 per day on average. "Marketers frequently style food to look pretty," said Linda Hagen, the study's lead author and an assistant professor of marketing at the USC Marshall School of Business. Read more at CBS Los Angeles