Right-Sized User Research

601 Madison Avenue,Covington KY 41011

24 May, 2022

Description

How do you know when you're conducting too much or too little research in your design process? Our panel will share their perspectives Rigor in research can provide deep insights, an accurate representation of your users, and inspire innovative experiences that serve the needs of your users. But at what point do research processes get resistance from agile product teams, and why? How do we as designers reach the right balance of advocating for data driven decisions while also leveraging the expertise of our product team? Our panel of seasoned research and design experts will share their perspectives on how to achieve the right balance, and how that can impact your research methodologies,recruiting process, collaboration with your team, analysis, and sharing of your findings. We'll also discuss how to avoid "analysis paralysis." Audience members will get a chance to contribute their own questions for our panel as well. AGENDA 6:00:6:15: Networking, refreshments provided by First Financial Bank 6:15:6:30: Introductions, announcements 6:30-7:30: Panel discussion ABOUT OUR PANELISTS Nick Hawes is a Senior Product Designer at Kroger. Madeline Yurkoski: As a Senior Researcher within Procter & Gamble's oral care business, Madeline works to enable a seamless experience for connected toothbrush users. She also has a background in innovation and strategic advertising. Sam Uhling is a Senior Product Designer at Kroger. She is happiest when she’s exploring the depths of a complex enterprise. When she's not UXing, she's making soap and beer in her basement while listening to a podcast about murder. ABOUT OUR SPONSOR First Financial Bank is a proudly local regional bank headquartered in Cincinnati, OH. Founded in 1863, First Financial was one of the first banks to organize under the National Bank Act and opened its first branch in Hamilton, OH. Starting in 2019 we began offering First Financial Communities, which are open to the public for special events or free co-working space. You don't have to be a First Financial Bank client to take advantage of these community spaces but we'd certainly love for you to consider us for any future banking needs. ABOUT OUR LOCATION There is a parking lot behind the building that is free after 5 pm. For those who prefer to park on the street, there also is metered parking at $1.50 an hour. The door will be monitored to allow attendees into the First Financial Community Center.