Building Your Voice As An Authority In the Media

525 South White Street,Wake Forest NC 27587

19 May, 2022

Description

Increase your credibility and position yourself as an authority in your field through earned media. Bring Your Lunch and Learn New Skills With Your Community! Looking for ways to increase your credibility and position yourself as an authority in your field? Owned and paid media produce great visibility, but earned media allows your existing strengths to be leveraged in service to building organic influence and recognition for thought leadership. In this class, Tyler will cover the basics of the op-ed, including the "subject line elevator pitch" intended to grab the attention of busy editors with crowded inboxes. He will also discuss strategies to frame a story around your organization's mission and accomplishments in order to gain the attention of journalists and editors for reported articles—after all, it is stories that move people to action. The class will culminate in an exercise to practice the art of the op-ed/story pitch. About Tyler Bonin Tyler Bonin is a member of the Education Writers Association and previously served as a contributing writer to The Atlantic’s education section. He has also written op-eds and articles for The Wall Street Journal, Washington Examiner, RealClearEducation, and various national and regional media outlets and public policy institutions. Tyler created and produced a top-ranked podcast on education and culture, featuring guests such as Harvard's Cornel West, Brown's Glenn Loury, Princeton's Robert P. George, and the University of Pennsylvania's Sigal Ben-Porath. Conversations on the podcast led to significant media coverage in The Washington Post and The New York Times. He also co-led successful marketing and messaging campaigns for a National Endowment for the Humanities program sponsored at Baylor University, as well as for international outreach programs at the Universidad de Navarra in Spain, Europe's third-ranked teaching institution (Times Higher Education).