Former Reebok Executive Launches Online Career Coaching Programs

Weymouth MA

08 December, 2020

10:19 AM

Description

Denise Kaigler, founder of MDK Brand Management, is applying her decades of business and branding experience to two online career coaching programs she developed: Mainstream to Top Tier and Before the Break. The programs, which include the strategies and tools the former corporate executive utilized to help propel her career to the C-suite and business ownership, are designed to support employees and entrepreneurs during and after the pandemic. “During the past several months, the pandemic has forced numerous companies to furlough employees, with many given no timetable as to when or if they might have the opportunity to return. My own clients canceled all in-person branding workshops, leaving me in a similar position to find a silver lining and navigate the pandemic the best way possible,” said Denise Kaigler. “It was time to be resilient and pivot my business to offer my special sauce of personal branding and coaching services virtually. That pivot enabled my business to not only survive but opened up a wonderful opportunity to provide a geographically broader range of professionals and entrepreneurs with critical career development and career advancement tools so they are in a stronger position to excel once our economy is back on pace, or perhaps pivot right now. This was the silver lining I was looking to find.” Mainstream to Top Tier is a virtual 10-week, 5-step formula to help employees and entrepreneurs rebuild or sharpen their brand and develop other critical assets so they are in a stronger position to advance their career and break through to the senior, executive, or C-suite level. The program includes five content-rich online modules, course work with proven strategic planning tools and templates, membership in the program’s exclusive online community, and five live coaching sessions with Denise which are recorded for future viewings. The first session begins on January 5, 2021. For additional information and detailed description of each of the five modules, please visit www.mainstreamtotoptier.com. Before the Break is a 4-week virtual career development program that helps early careerists analyze who they are, how they are impacting others and their peers, and how colleagues perceive them. The six steps of the program include a personalized SWOT (strengths, weaknesses, opportunities, threats) analysis, a survey, and a live assessment session with Denise. For more information about the program, which begins a new session the first Monday of each month, please visit www.b4thebreak.com. “Before I broke through and reached my top tier, I realized I needed to be stronger, more confident, and more defined as a professional and as a person. This was all done through trials and tribulations and sheer perseverance,” said Denise. “I eventually went from being a very shy introvert to a C-suite executive, and now a business owner. The same tools I used to develop and advance my career to the C-suite and now business ownership are included in my career coaching programs. I’m very excited about offering these opportunities, especially right now when so many people need this type of support.” "Denise's vast and world-class experience in personal branding made it a no-brainer to join her program. Her program helped me implement and evaluate an action plan to support both my career and entrepreneurial goals," said Romina Wilmot, President & CEO, RW Consulting, a healthcare marketing firm. In addition to Mainstream to Top-Tier and Before the Break, Denise’s company, MDK Brand Management, created a guide called How to Get Your Personal and Business Brands Post-Pandemic READY. The free guide includes tips to navigate the current pandemic storm and prepare for the professional and business opportunities that are expected to increase after the pandemic. The free guide is available for download at: https://bit.ly/getpostpandemicREADY Denise Kaigler is an award-winning communications, marketing and brand strategist, and the founder and principal of MDK Brand Management. Denise has nearly 25 years of corporate experience at multi-billion dollar brands including Reebok, adidas Group, Nintendo and Boston Scientific, where her responsibilities included corporate communications, media relations + public relations, corporate branding and brand management. Denise and her team spearheaded the rebranding of Boston Scientific, which included the new tagline “Advancing science for life” conceptualized by Denise. She is also the author of Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness available at Amazon and Barnes and Noble. Denise is active in the non-profit community and sits on several boards including the Greater Boston Chamber of Commerce, Mass Humanities, and the University of Massachusetts Boston Advisory Board for Sport Leadership and Management.