Digital Marketing in 2022 for Healthcare Providers (Special Event)

10913 South River Front Parkway,South Jordan UT 84095

24 May, 2022

Description

Join Marketing Professor Tony Passey, Universty of Utah, in a marketing workshop custom-tailored to Healthcare Providers. In this 2-hour marketing workshop, Tony Passey, digital marketing professor at the University of Utah, will take you through the process of evaluating and recreating your marketing strategy for 2022. Each attendee will leave this workshop with an actionable marketing plan that is specifically tailored to their own business. The event will include a combination of instruction, and peer-to-peer evaluation. Topics discussed in this event will include: Connecting to your potential clientsRemarketing to past clientsTracking and analyzing your marketing efforts About the Instructor: Tony Passey is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah. He is also founder and CEO of Firetoss, a marketing, advertising, and web development firm in South Jordan, Utah. Firetoss provides local SEO, marketing, and creative services to businesses across the nation. Firetoss’ integrated approach to strategy, creative development, and marketing execution provide a unique advantage over other agencies. Tony created a new digital marketing curriculum for undergraduate and graduate students that applies marketing strategy to project-based assignments. Students learn through a mixture of lectures and hands-on group work for local non-profits and small businesses. Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, and the west coast’s first fully custom fiberglass door manufacturing company. Tony currently invests in start-ups that with a strong e-commerce scalability. Tony Passey received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology and MWCN's 100 fastest companies (3 times ;-). Who Should Attend? If you are a business owner or someone who is responsible for marketing in your organization, this is for you. This class will be taught in a manner that is inclusive for all skill levels. Bring your ideas and your questions and plan to learn current marketing tactics along side other like-minded individuals.