Advances in Aesthetic Dermatology – Millennials and Skin of Color

525 Southwest Morrison Street,Portland OR 97204

17 May, 2022

Description

Private Dinner Event with Dr. Roberta Del Campo: Renowned and Published Board-Certified Dermatologist HOT TOPIC: Tackling the Complexities of Melasma in Modern Dermatology Roberta Del Campo is a board-certified dermatologist and future leader of the American Society of Dermatologic Surgery. Roberta Del Campo is also known for her outstanding ability to build a relationship with millennials. She claims that the “young patients are the future of aesthetic business because they’re the patients that are going to drive in new opportunities.” In this article, Dr. Del Campo will uncover how to generate revenue in the changing landscape. The changing landscape includes COVID-19, new technology, millennial outreach, and advances in aesthetic medicine. During her cosmetic fellowship at the University of Michigan, Dr. Roberta Del Campo spent one year studying all different energy-based devices on the market. After gaining intensive knowledge of device options, Del Campo reached out to Tina Alster for the American Society for Dermatologic Surgeons on how to develop an algorithm to help others understand and know how they could grow their business aspect with energy-based devices. The idea behind the algorithm was to separate what is most commonly seen in practices, such as sun damage, redness, dyspigmentation, etc. from the different devices on the market. The devices can be distinguished by the skin concerns they can address, what they cost, what consumables cost, safety profile, and their efficacy profile. Dr. Del Campo explained this further, “the algorithm helps to cater the brain into where you would be most business savvy in terms of an energy-based device purchase. It’s important to stop and think where you’re looking to go, where you are at that time, and what gaps you have.” During her studies, Dr. Del Campo determined that one of her gaps when opening a practice was to find a device that would target many different skin concerns with little to no risk, fast results and treatments, and had little to no consumables. By utilizing her algorithm, Dr. Del Campo was determined to buy the Aerolase Neo Elite; “When I was looking to branch out on my own, I knew that there were better devices on the market and through my extensive research I nailed on the Neo Elite and said, ‘Look, I can do the same things I can do with an IPL plus a lot more in a much safer spectrum and I can treat all skin tones.” Now that Dr. Del Campo bought her first device, she was ready to approach her millennial patient population.