Pricing Right

6401 Penn Avenue,Pittsburgh PA 15206

24 May, 2022

Description

IN-PERSON EVENT: This session will provide entrepreneurs with an overview of different pricing models & feedback about their pricing plans. THIS WILL BE AN IN-PERSON EVENT HELD AT ASCENDER.***Proof of vaccination is required to attend the event. Masks are strongly encouraged.*** Come on down for our next in-person workshop: Pricing Right! The right pricing approach is essential to the success of your business. It determines if you can remain competitive. And more importantly, it defines the value of your products and services for you, your customers, and other stakeholders. This interactive workshop will provide you with strategies for selecting an appropriate pricing model for your business. Our featured facilitators, Chris Millard and Olga Pogoda of Donnelly-Boland and Associates, will first walk us through different pricing models, their pros & cons, and considerations when selecting one for your business. Then, using examples and activities, Chris and Olga will cover how to research industry factors and competitors' pricing; insights on confidently pricing early-stage products, services, and pilots; and simple equations to determine if your pricing is financially sustainable. The workshop will also explore quick and easy tools that help you efficiently and effectively track the impact of your prices on future revenue and finances. Sign up for this workshop if you're an early-stage startup founder or small business owner eager to establish a pricing model that attracts customers and positions your company for future profitability. By the end of this FREE 1.5-hour workshop, you'll: Learn about different pricing models and the research/information needed to select an appropriate model for your business confidentlyUnderstand how to develop (or refine) a realistic and flexible pricing model that sets your business up for future successGain new tools & strategies to efficiently and effectively track the impact of your prices on their future revenue and finances Featuring: Chris Millard, Director of Strategic Initiatives and Business Development at Donnelly-Boland and Associates, is a startup veteran with a decade of experience at the intersection of People, Product, and Program Management. His previous roles include Director of Marketing, VP Operations, and COO across multiple startup companies, as well as a Program Manager at AlphaLab Gear, a hardware startup accelerator run by Innovation Works. He brings hands-on experience with Business Development, Marketing, Graphic & Web Design, Finance, HR, Operations, and wide-ranging back-office responsibilities. His experience as a technical project manager on multi-million-dollar R&D contracts across the DoD, DoE, and NSF has led to a specialization in proposal creation and execution of SBIR contracts and grants. Olga Pogoda, Business Operations Analyst at Donnelly-Boland and Associates, has built a career around her passion for the maker community and entrepreneurship, working with tech startups, community development organizations, and governments worldwide. She possesses vast experience in market research, site selection, and public relations. She’s worked with the White House and Department of Defense as TechShop’s liaison to the White House. And she’s worked for DARPA, the DoD, and the Hyperloop project as the company she founded, KRNLS. Olga represented the maker community for the White House Office of Science and Technology Policy during the Obama Administration and was a proud member of the first leadership team at Nation of Makers, a nonprofit launched by the White House that benefits makerspaces and hackerspaces. Olga currently works as a Business Operations Analyst and DBA and serves as an EIR at Carnegie Mellon’s School of Computer Science as well as Treasurer for two nonprofit organizations; Community Forge and Women In Tech PGH. Ascender is located at 6401 Penn Ave, 3rd Floor, Pittsburgh, PA 15206. Click here for directions. We are in the same plaza as the East Liberty Trader Joe's; opposite side of the parking and directly next to Hair Master. ***Proof of vaccination is required to attend the event. Masks are strongly encouraged.*** Accessibility: Ascender is ADA accessible; attendees can take the stairs or the elevator up to the third floor to Ascender's space. Free on-site parking is available. Bus lines: 75, 74, 82, 77, 71C, 88, 86, 89 (within 3-minute walking distance after drop-off); P1, P2, P3 within 10-minute walking distance from the bus station.