Description
Press release from the University of Alabama:
April 28, 2022
The University of Alabama continues to be a driving force in the Tuscaloosa area's economy, according to a recent economic analysis.
The economic impact derives from three main areas: direct spending by UA, student spending and visitors coming to Tuscaloosa.
The bulk of the visitor's economic impact came from the seven home football games during the 2019 football season, which had an economic impact of $138 million, with an average impact of about $19.8 million per game. Other athletic events are conservatively estimated to have a $6.4 million economic impact with other UA events such as commencement ceremonies and conferences making up the balance of visitors' impact on the metro area.
UA was estimated to be responsible for $42.7 million in city and county sales taxes throughout the area. That's a conservative estimate since the report did not consider other fiscal impacts such as property and business taxes that would be influenced by the University's presence in the community.
This press release was produced by the University of Alabama. The views expressed here are the author's own.
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