The HOW Behind the WOW: Creating Stellar Stores

2710 Wetmore Avenue,Everett WA 98201

23 May, 2022

Description

Free, 90-minute storefront design seminar with two national retail experts to teach local businesses how to look and operate at their best! Does your storefront stand out? Is it sending the right message to the right audience? Wondering how to get more shoppers to and through your door? Curious if your store layout or merchandising is helping or hurting your sales? Your chance to get the answers and ask questions of your own is coming to Downtown Everett! Free Storefront SeminarThe Downtown Everett Association is excited to bring in national retail experts Frontdoor Back, Retail Store Design to teach local businesses best practices of storefront design. As we return to in-person shopping, stores should be refreshed and ready to make a new ‘first impression’ to capture their share of local sales. Learn the must-haves for creating eye-catching storefronts and engaging stores that increase foot traffic and boost sales. The design seminar, sponsored by DEA, is offered at no cost to businesses in Downtown Everett. The How Behind the Wow: Creating Stellar Stores, a 90-minute store design seminar, is packed with great examples of retail do’s and don’ts that educate merchants on retail best practices. Following the seminar, the DEA has contracted with presenters and retail experts Seanette Corkill and Anne Marie Luthro of Frontdoor Back to provide one-on-one consultations for individual stores. These 60-minute on-site consultations will provide business owners a Top 5 list of action items to get their stores looking and functioning at their best. Businesses must attend the seminar to be eligible to receive a free consultation, but do not have to apply for a consultation in order to attend the seminar. The presentation is open to all businesses in Everett interested in learning more about best practices of store design. The seminar will be hosted in the Anderson Room at the Everett Performing Arts Center (Village Theatre); refreshments will be provided. Free Personalized Consultations The DEA will work with Frontdoor Back to select 10 eligible businesses for on-site consultations and reports at no cost to the business. Regardless of genre (Professional Services, Food & Beverage or Retail), criteria for selection include location in Everett’s Downtown Improvement District, a ground floor location, attendance of the educational group presentation, and submittal of application for consideration. Businesses will be selected to receive either Tier I or Tier II consultations with reports based upon the maximum available number of each type of consultation, the businesses’ needs, and their commitment on following through with at least one of the recommendations. Applications for the consultations will open on Monday, April 25 and close Monday, May 9. Businesses will be notified of selection by Monday, May 16. The application can be found at dteverett.org/storefronts. About the Downtown Everett Association We are the Downtown Everett Association (DEA), a 501(c)(6) nonprofit organization. We champion our downtown community by supporting economic vitality, stewarding public spaces and historic places, promoting local experiences, and cultivating a strong organizational network. For 25 years, we have collaborated with businesses, residents, governments, community organizations, investors, and developers to create a healthy, vibrant urban core. For more information on the Downtown Everett Association visit downtowneverettwa.org. About Frontdoor Back Experts in retail, store design and shopper behavior, Seanette Corkill and Anne Marie Luthro work with cities, districts, and an array of individual brick & mortar establishments across the country to attract more shoppers and increase sales. Frontdoor Back teaches business owners how to tell a coherent story with their storefronts, signage, window displays, store layout, lighting, and merchandising approaches. To learn more about their workshops, in-business makeovers/classes, and one-on-one development assistance programs visit frontdoorback.com.